OUR MISSION
To foster the success of the CBD economy.
Heart of the City's Strategic Focuses are:
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Economic and Business Development
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City Infrastructure and Services
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Sense of Place
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Heart of the City's Objectives are:
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To assist and guide the development and advancement of the commercial interests of business people and businesses in the Auckland Central Business District (CBD) through a co-ordinated and structured promotion and planning programme.
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To foster and promote the welfare of the business community of the Auckland CBD.
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To capitalise on the heritage significance of the Auckland CBD town centre and to use that heritage significance as a means of establishing an identity for the area.
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To make arrangements with the Government, local authorities, the Council and/or persons, corporations or associations for the improvement of streets, reserves, playing areas and park areas, and for lighting, surfacing, cleaning and security in the business area of Auckland CBD.
Activities Heart of Auckland City have been involved with include:
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Ring-fencing a $140 million fund over the next 10 years for enhancing the CBD - the CBD targeted rate.
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Developing a 3 year strategic marketing campaign for the CBD, in conjunction with Auckland City Council called the BIG little city.
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Championing a 3 year program to bring Christmas back to the CBD.
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Sponsorship of a range of events to enhance the vibrancy of the CBD experience and drive off-peak visitation.
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Initiating and co-funding a range of services to assist local business and add vibrancy to the CBD expereince.