Destination marketing and events

Heart of the City also has a strong consumer facing brand which features across all of our consumer marketing, promotions and events to promote the small 1km radius of the city centre and its diverse urban offering – specifically this is the area between Victoria Park and Albert Park, Mayoral Drive and the Waterfront.

Heart of the City’s destination marketing and events activity focuses on the latest events and new establishments that open in the city centre, and the best of Auckland’s dining, shopping, arts, entertainment and nightlife on offer.  

We work in partnership with Auckland Council, ATEED, and private sector partners who invest in our key campaigns. The Heart of the City website, social media and e-comms, including our Facebook, Twitter, Instagram and Where Next App are the main channels to market and promote city centre businesses. 

The key components of our annual marketing campaign are:

How do City Centre businesses get involved with our Marketing Campaigns?

Across the year, there are plenty of opportunities for Heart of the City businesses to get involved in special promotions and events, as well as day to day marketing activities. Please download our marketing plan which sets out how businesses can get involved here.

If you are a business located within the Heart of the City boundaries and your business falls under one of the four major categories (shopping, dining, nightlife, attractions) and you are not listed on the Heart of the City website, please email