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Our priorities

Our aspiration is that the city centre continues to be the thriving commercial centre of the region, that it is rich in culture and heritage, that Aucklanders are proud of it and visitors regard it as a must see destination.

Our priorities for the coming three years focus on areas we can contribute to along with our partners in the lead up to 2021. 

Summary of our strategic priorities 2018-2020

  • A unique 24/7 experience.
    There is always something on across the retail, services and hospitality mix, and tangible growth in the night time economy. The profile of Auckland increases as a destination.
  • A physically distinct Auckland city centre and waterfront.  
    Designed and developed to suit the needs of people, both now and for future generations, with a unique Auckland flavour. 
  • Easy and affordable to get in, out and around.
    Business success is supported by more foot traffic and improved productivity from efficient transport.
  • A strong community that is welcoming, safe and clean.
    The city centre is a memorable place, where people and their needs are looked after and they enjoy spending time.

You can also see our priorities translated into our annual plan, with more detail on the programmes of work planned in each of these area.

  • Late Night Art in the city centre 2018 - kids exploring Light Field by James Russell in St Patrick's Square, Light Field. Image: Sacha Stejko.
    Late Night Art in the city centre 2018 - kids exploring Light Field by James Russell in St Patrick's Square, Light Field. Image: Sacha Stejko.