Superdry is an exciting contemporary fashion brand which focuses on high-quality products that fuse vintage Americana and Japanese-inspired graphics with a British style. From hoodies to t-shirts to snow gear and accessories, each garment is characterised by quality fabrics, authentic vintage washes, unique detailing, world leading hand-drawn graphics and tailored fits.
Photography by Andre Kong.
Partnering with New Zealand music sensations Stan Walker, Hollie Smith, Mitch James and Theia, Superdry is celebrating New Zealand musicians in their new local fashion campaign.
Following on from localised campaigns shot in Sydney and Melbourne, Superdry has turned its attention to New Zealand’s thriving music scene in a nod to hyper-localisation of its globally successful brand.
Shot in some of the most renowned music establishments in Auckland, the campaign spotlights the country's very first recording studio, Stebbing Records as well as the heartbeat of the underground music scene with shots at Whammy and St Kevins Arcade. Take a look below!
