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Retailers, register now for Late Night Fashion: 27 August 2021

News story
Tuesday 11 May 2021

Late Night Fashion in the Heart of the City - an evening of late-night shopping, customer hosting, one-night offers and special in-store events 

We're celebrating 20 years of NZ Fashion Week in the city centre with a vibrant night of fashion and fun - with late-night shopping, customer hosting, one-night offers and special in-store events.

We’re asking retailers to stay open late, with the option to do something special - you can find out more below.

To add to the sense of occasion on the night, we’ll be putting on musical performances on High Street and Queen Street, with festivities also planned at Britomart and Commercial Bay.

Join Late Night Fashion by staying open until 8pm on Friday 27 August

The simplest way to join in with Late Night Fashion in the Heart of the City is by staying open late. You’re also welcome to host your customers with some instore activity or refreshments and/or encourage sales with a one-night-only promotional offer.
 

Sign up to be open late by Thursday 12 July, 5pm: Click here to register and let us know about any hosting or offers.

Activation fund available for additional in-store activity

Businesses in the Queen and High Street areas can apply for up to $2000 + GST from a limited activation fund to deliver something extra special on the night – perhaps entertainment, music, art collaborations, stylist talks, creative window displays, free in-store treatments, or your own unique event format. 

Apply for activation fund by
Friday 2 July, 5pm
info@hotcity.co.nz


For more information about the activation fund, including what your proposal should cover, click here.

For more information or to discuss

If you have any questions or want to discuss your ideas for Late Night Fashion, please contact us on 09 379 8000 or info@hotcity.co.nz