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Marketing the city as a destination

One of our roles is promoting the city centre as a destination. We’ve worked in partnership with Auckland Council to do this for over a decade, first under the BIG little City brand, and using the Heart of the City brand since 2016.

2009 BIG little City brand ad - 'Man on a bike'

We also work closely with ATEED, who promote the Auckland region under the Visit Auckland brand, and private sector partners who invest in our key campaigns.

We’re closely connected to the Destination AKL 2025 Visitor Strategy and Auckland’s Major Events Strategy, which recognises the positive impact of events through economic benefits, city branding, social wellbeing and legacy benefits.

We measure the success of our destination marketing activity through consumer spending results, visitation levels as shown by pedestrian counts, and perceptions of the city centre, measured with annual surveys.

The Heart of the City brand and marketing activity

We have a strong consumer facing brand which features across all of our consumer marketing, promotions and events to promote the small 1km radius of the city centre and its diverse urban offering.

Our destination marketing and events activity focuses on the latest events and new establishments that open in the city centre, and the best of Auckland’s dining, shopping, arts, entertainment and nightlife on offer.  

The Heart of the City website, Central City Guide newsletter and social media including FacebookTwitterInstagram and the Where Next App are the main channels to market and promote city centre businesses. 

Event sponsorship

We support a number city centre events through sponsorship and assistance including promotional support.

If you are organising an event and are looking for support, please contact us to discuss your event. Our sponsorship budgets are reviewed each year and can vary in line with Heart of the City's strategic priorities.

Get involved

Across the year, there are lots of opportunities for Heart of the City businesses to get involved in special promotions and events, as well as day to day marketing activities. Find out more about marketing and events opportunities for individual businesses within the city here.