Last reminder to register for Fashion in the City

Heart of the City will be delivering 10 days of Fashion in the City in the central city from 28 Feb -9 March 2014. These 10 days of events, activities, retail offers in-store and promotions will be supported by a $500,000 campaign to encourage shoppers to come into the central city to shop over the course of the event. This is a proven event that works for driving spend and visitation for the central city’s retailers.

If you have not registered for participation in this event as yet – we encourage you to do so now to ensure that you do not miss out on this opportunity.

All participating retailers will have their individual offers and activations promoted via our event guidebook and We are printing 100,000 copies of the guide book for insertion into the Herald and the website will be live from early February.

Please confirm your involvement online before Friday 13th December, 2013. (note there should be one form completed per individual store in the city). Final details of your offers, copy and images are required by January 15th, 2014 in order to get into the guidebook.

For more information on the event please look through the sales presenter here or if you have any queries regarding registration please contact Sahar Lone on 09 3088 1554 or email


The team at Heart of the City