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Marketing and events opportunities

There are lots of opportunities for city centre businesses to get involved in special promotions and events as well as day to day marketing activities through Heart of the City.

For all businesses

All businesses in the heart of the city can be listed in the business directory, which gives you added visibility across online search engines. Check to see if your listing is up to date, or contact us if you want to make changes to any details or contacts.

Annual events - mark your calendars

We encourage spending and visitation, and build the city centre’s reputation as the best place in Auckland for dining, retail, arts & culture, with annual events that hero our businesses in these areas. Find out more about the impact of these events in our 2018 annual highlights summary

If you would like to chat about being involved in any of our events, contact

For restaurants
1 - 31 AUGUST 2019

Take part with a special menu offer or event. Registrations close 29 May 2019 - sign up here!

More than 100 restaurants took part in last year's event which saw a 10% increase in spending for participants (compared with the same period in 2017).
For businesses with a love of fashion
26 AUG - 1 SEPT 2019

Fahsion Week is coming to the heart of the city with a move to the Town Hall and Aotea Square.

We are exploring possible Fashion Week activations and events and will keep you posted on what's planned.
For galleries and creatively inclined businesses
12 - 20 OCTOBER 2019

Take part with an exhibition or event. If you'd like to chat about ideas you may have, contact

72% of people surveyed about Artweek 2018 said our Late Night Art event was a highlight of the week. 
For retail businesses

We're bringing back Late Night Christmas. Stay open late for the city centre's biggest Christmas shopping event of the year.
We'll be communicating to businesses closer to the time but feel free to get in touch if you'd like more info. 

More than 100 retailers took part in last year's inaugural event which saw a 34% increase in spending for participating retailers (and a 6% increase for the whole of the heart of the city).

Day to day marketing for events, hospitality, retail, arts and more

We spread the word about what’s on and what’s new in the city centre through, the weekly Central City Guide e-newsletterFacebook and Instagram.

If your business is in one of the consumer categories we feature, make sure your web listing details (contacts, hours, description and at least 3 high res photos) are up to date and that you let us know about any event announcements, new openings, special offers and interesting stories by emailing us here. If you have any updates or are not listed, please contact 

Contact us

Want to find out more, talk to us or tell us your news? We’d love to hear from you.