10 Days of Fashion in the City

Heart of the City will be delivering 10 days of Fashion in the City in the central city from 28 Feb -9 March 2014. These 10 days of events, activities, retail offers in-store and promotions will be supported by a $500,000 campaign to encourage shoppers to come into the central city to shop over the course of the event. This is a proven event that works for driving spend and visitation for the central city’s retailers.