Marketing, event and activation opportunities for businesses
We offer businesses, property owners and managers opportunities to get involved in our marketing, event and activation programmes that are on throughout the year. By doing this, we're championing the city centre while also encouraging an increase in visitation and spend for our businesses. Opportunities include:
City Activation:
Activating Vacant Tenancies
Appealing and attractive properties are fundamental for a vibrant, successful retail environment. Our vacant spaces initiative provides the opportunity for creative installations or alternative use for vacant spaces, bringing life and colour to the city centre street environment, with support from Auckland Council and the city centre targeted rate. A great example of this is Arcadia at Queens Arcade. If you have a property with a vacant retail tenancy with window frontage, please get in touch to discuss your options. Find out more here.
Appealing and attractive properties are fundamental for a vibrant, successful retail environment. Our vacant spaces initiative provides the opportunity for creative installations or alternative use for vacant spaces, bringing life and colour to the city centre street environment, with support from Auckland Council and the city centre targeted rate. A great example of this is Arcadia at Queens Arcade. If you have a property with a vacant retail tenancy with window frontage, please get in touch to discuss your options. Find out more here.
Arcadia, 'Pop' exhibition. Artwork by Nuala Gregory
Events and Destination Marketing
Restaurant Month- August 2024
Auckland's biggest and best dining celebration returned for its 14th year for the month of August to celebrate restaurants across the city centre with 100 special menus at $30, $45 and $55+ price points, one-off events and more. See the highlights here.
Restaurant Month 2020
Art Week 2024
There was an unmissable line-up of exhibitions, installations, pop-ups and activations in public spaces, laneways, galleries and more throughout the heart of the city in October. There was a strong focus on the High Street district, and the return of Late Night Art sparked a surge in foot traffic. Art Week 2024 was delivered by Heart of the City and was proudly supported by Auckland Council and the city centre targeted rate.
Light Blooms by artist Jenna Winterton for Changing Lanes 2022
Christmas 2024
New and well-loved decorations will be across the heart of the city as well as a programme of events and activations throughout December. See some of the results for Christmas 2023 here.
New and well-loved decorations will be across the heart of the city as well as a programme of events and activations throughout December. See some of the results for Christmas 2023 here.
Recent campaign and event results are available here.
Keep up to date with what's planned in the heart of the city
With our events calendar and sign up for our business newsletter to find out how your business or property can get involved with upcoming events, activations and marketing opportunities. If you have any questions, get in touch.
Keep up to date with what's planned in the heart of the city
With our events calendar and sign up for our business newsletter to find out how your business or property can get involved with upcoming events, activations and marketing opportunities. If you have any questions, get in touch.
Our Always On marketing across the city centre
Website Listings
Business Directory - for all Heart of the City members
All businesses that are members of Heart of the City can be listed in our Business Directory. This gives your business added visibility across online search engines. If you want to make any changes to your listing, contact us.
Business Listing on our consumer-facing website
Businesses that are in the consumer categories we feature on our website can be listed on our consumer-facing website. To be listed, send your contact details, hours, a description of your business and hi-res photos to us via email.
Social Media
Spreading the word about what's on and what's new across our social media channels
We post regularly on Facebook, TikTok, Instagram and Twitter to highlight the many reasons to visit the city centre, including upcoming events and destination marketing.
If your business is a new opening or has an event announcement, interesting story or a special offer you'd like us to consider for our channels, get in touch to chat.
