Good for Business Seminar: Access Customers

The Waitemata Local Board’s successful Good for Business seminar series continues.

The Board and AECOM invite you to a seminar on the economic benefits of tapping into the world’s fastest growing consumer group – access customers. Better serving this market can grow your business by as much as 20%.

Learn how to grow your business by attracting the access market and hear about Auckland businesses reaping the rewards of improving access for customers.

Presented by Minnie Baragwanath from Be. Accessible, an independent social enterprise working to inspire and ensure a 100% accessible society for all New Zealanders.
The access market includes the one in five New Zealanders who are disabled, the ageing population, families with young children, visitors from overseas, and people with a temporary injury or illness. By tapping into this market, Be. Accessible has seen organisations attract new business, raise their profile in the marketplace, and boost staff motivation and engagement.
It’s a myth that access customers don’t spend because of economic circumstances, according to Be. Accessible’s CEO, Minnie Baragwanath.
“Retiring baby boomers, for example, represent a golden opportunity for New Zealand business owners. With simple yet effective improvements to their products and services, businesses can be accessible to everyone, and tap into the growing access market.”

To register your attendance, contact Alana Thurston on alana.thurston@aucklandcouncil.govt.nz