Find out what is happening this Christmas
This year the BIG little City Festival of Christmas will be the place for all Aucklanders to come together to celebrate. We will be building on previous years, with more street decorations and an exciting programme of performances in Aotea Square, all supported by a BIG little City marketing campaign. Here’s how you can get involved…
| Marketing and Promotion |
Our marketing campaign will support the activities happening around the CBD for Christmas by sharing details of all that’s going on in the city and encouraging people to come in to experience the CBD at this time, maximising opportunities to increase visitation and spend in the lead up to Christmas.
To showcase our great retail offering in the CBD, we have come up a unique campaign – called the BIG little City Gift Guru. The Gift Guru will be selecting Christmas gifts from CBD retailers, for a selection of NZ celebrities, which will be promoted on the BIG little City website.
The 2011 Christmas campaign will be supported by:
- Print & Digital advertising driving people to our website along with promotion on the BIG little city website with an average 50,000 visitors expected per month
- Weekly e-newsletter communications to database of 20,000 from late November & Social Media channels to database of 10,000
- Christmas in the BIG little City Supplement which was distributed in the NZ Herald on Thursday 24 November.
- CBD Parking Offer – Our great parking offer will be running until the 24 December, which will make it more enticing and easier for visitors to access the city centre. Please contact us if you would like some imagery to promote the parking offer to your networks/databases.
| Christmas Decorations/Entertainment |
The Christmas Marketing and Promotion campaign will also support the variety of Christmas decorations and entertainment which we have planned.
- Christmas decorations throughout the city (including the giant Santa & reindeer, the giant Christmas baubles, and banners & spirals down Queen Street).
- Christmas Market in Aotea Square
- Free street theatre (called Random Acts of Christmas)
- Free community entertainment in Aotea Square
| Christmas Calendar |
| Event | Venue | Date |
| Santa & Reindeer go up | Whitcoulls Corner | 12 Nov – 10 Jan |
| Farmers Santa Parade | Auckland CBD | Sun 27 Nov 2011, 2.00pm |
| Smith & Caughey’s Christmas Window | Smith & Caughey’s Queen St | Thursday 10 November |
| Smith & Caughey’s Enchanted Forest | Smith & Caughey’s Queen St | 30 November |
| Telecom Christmas Tree | Wynyard Quarter/Viaduct | 2-26 December |
| THE EDGE schools programme | Aotea Square | Mon 5 Dec – Fri 9 Dec |
| Random Acts of Christmas Various locations across | Auckland CBD | Tues 6 Dec – Sun 11 Dec |
| Christmas in the Park | Auckland Domain | Sat 10 Dec 2011, 7.30pm |
Christmas Decorations installed in Aotea Sq, Eastern Viaduct, Durham Lane, High St, KRoad/Elliott St, Queen St & Customs/Quay St | Installation 12, 13, 14 Dec. Till January 2012. | |
| Christmas Market | Aotea Square | Mon 12 – Sat 24 Dec |
| Christmas in the Square | Aotea Square | Fri 16 – Sat 24 Dec |
