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Why Do Business in the CBD

The Auckland City Centre is the economic and cultural hub of the region and the pre-eminent business and retail centre of New Zealand. 

Auckland’s city centre is an extraordinary place. It is a significant generator of Auckland’s GDP and is estimated to contribute close to $13 billion annually to the region (i.e. around 17%). The combined value of property within our area is $8.357 billion (Auckland Council ratepayer data 2016). A substantial proportion of Aucklanders visit or use the city centre at least two or three times a month for leisure/discretionary spending activities – including going to restaurants, visiting a bar, seeing a performance or to shop.

Auckland Council’s website indicates that planned construction activity in the city centre over the next 10 (2016-2026) years is at a scale the city has never seen before, with expectations of investment of $10 billion planned from private industry and $2 billion of public investment.

Auckland’s Mayor Phil Goff has highlighted the importance of Auckland’s city centre. His vision for Auckland is an inclusive and diverse city where talent and enterprise can thrive. Some of the mayor’s priorities for the CBD are working on congestion and building a stadium in the city centre.

According to the Mercer 2016 Quality of Living Survey, Auckland is the 3rd best city for organisations seeking international placement for their staff.

Auckland has been ranked the 9th-best city in the world to live in, according to the Economist Intelligence Unit's recent liveability survey in 2015.

Facts and figures on Auckland City Centre

  • The city centre had approximately 11,120 businesses and 91,850 employees (2014 Statistics New Zealand Business Demographics). It is the hub for some of New Zealand's and the world's most prestigious corporations. 
  • There are also numerous business support services. As a business or as a customer you are able to get anything that you want 24/7.
  • There are over 60,000 students who study in the city centre. (2012 NZ Statistics) 
  • The city centre is Auckland's key transport hub, including Britomart, offering buses, trains and ferries in and around the Auckland's region, including the airport bus to Auckland's international airport.
  • According to the 2015 NZ Stats June 15 estimate, there are 34,830 residents living in the city (based on the three central area units closest to the Heart of the City boundary). Click here to view a summary of the City Centre residents demographics from the 2013 Census.
  • More than 50% of the population in the city centre is Asian (12,600). (2013 Census) 
  • The city centre has over 400 cafes, bars and restaurants.
  • There are some really great precincts within the city, including Britomart, Waterfront, High Street District and the Learning Quarter.
  • There is an estimated 40,000 people who walk up and down the city's golden mile, Queen Street, every day.
  • Auckland's city centre is easily accessible to all people within the region.
  • There has been a significant transformation of public spaces and streets, with Auckland Council investing over $168 million over a ten year period to make the streets destinations in their own right, and leverage further investment from the private sector.
  • Download a PDF of the number of businesses and employees in the CBD here.