Latest Campaign Results

Keep up to date with opportunities for city centre businesses, property owners and managers to get involved with our marketing, event and activation programmes that are on throughout the year here.

Lunar New Year 2024:
In February, the city centre came to life with Lunar New Year celebrations. One part of the festivities was our walking food tours with Lincoln's Table. We helped people discover some of our iconic Asian eats alongside hidden gems - and people loved them. Check out what people had to say.

Restaurant Month 2024

Credit: Lemongrass Productions.

Taking place for a 14th time, over 100 special menus at $30, $45 and $55+ price points were available over the month of August, as well as 25+ incredible dining events from walking food tours to taco masterclasses and more.

Highlights from the digital campaign include:

723k Restaurant Month pageviews on heartofthecity.co.nz (+3% YOY)
1.7m completed Restaurant Month video views (+75% YOY)
20m+ PR reach
+6% spend in participating restaurants vs. Restaurant Month 2019
90% of tickets to HOTC events sold
84% of respondents from participating venues said Restaurant Month was ‘good for their business.’

Art Week 2024:
Art Week 2024 took place in the heart of Auckland city centre from October 4-13, with an incredible line-up of exhibitions, installations, pop-ups and activations adorning public spaces, laneways, galleries and more.

Highlights from the digital campaign include:

155.6k website page views (+13%) vs. Art Week 2023.

Late Night Art pedestrian counts:

+117.7% vs. the previous Thursday
+27.7% compared to Late Night Art 2023
+25% compared to Late Night Art 2019

Christmas 2024
Aucklanders got into the seasonal spirit with 20+ festive music, art, decorations and lighting that filled the city centre’s public spaces throughout December.

The star attraction was Te Manaaki – our magical new Christmas tree. It’s a gift for the city through a partnership between ourselves and Precinct Properties, with support from Auckland Council via the city centre targeted rate. Approximately 3000 people attended the inaugural lighting event in Te Komititanga.

Our Christmas marketing campaign, along with the introduction of Te Manaaki delivered some great results.

Te Manaaki highlights:

73% of Aucklanders surveyed said events like Te Manaaki attract them to visit the city
5.3M digital campaign impressions were served about Te Manaaki
46.8k Te Manaaki website page views
107+ pieces of media coverage

Overall, our Christmas marketing campaign also delivered some great results. It humorously highlighted some of the more unique reasons to visit the city centre during Christmas. It included billboards, adshels, buses, digital and radio. Local audiences and some regional destinations were targeted, such as Wellington.

The Christmas marketing campaign delivered some great results, including: