Latest Campaign Results
Keep up to date with opportunities for city centre businesses, property owners and managers to get involved with our marketing, event and activation programmes that are on throughout the year here.
Lunar New Year 2024:
In February, the city centre came to life with Lunar New Year celebrations. One part of the festivities was our walking food tours with Lincoln's Table. We helped people discover some of our iconic Asian eats alongside hidden gems - and people loved them. Check out what people had to say.
Restaurant Month 2024
Credit: Lemongrass Productions.
Taking place for a 14th time, over 100 special menus at $30, $45 and $55+ price points were available over the month of August, as well as 25+ incredible dining events from walking food tours to taco masterclasses and more.
Highlights from the digital campaign include:
- 723k Restaurant Month pageviews on heartofthecity.co.nz (+3% YOY)
- 1.7m completed Restaurant Month video views (+75% YOY)
- 20m+ PR reach
- +6% spend in participating restaurants vs. Restaurant Month 2019
- 90% of tickets to HOTC events sold
- 84% of respondents from participating venues said Restaurant Month was ‘good for their business.’
Art Week 2024:
Art Week 2024 took place in the heart of Auckland city centre from October 4-13, with an incredible line-up of exhibitions, installations, pop-ups and activations adorning public spaces, laneways, galleries and more.
Highlights from the digital campaign include:
- 155.6k website page views (+13%) vs. Art Week 2023.
Late Night Art pedestrian counts:
- +117.7% vs. the previous Thursday
- +27.7% compared to Late Night Art 2023
- +25% compared to Late Night Art 2019
Christmas 2024
Aucklanders can get into the seasonal spirit with 20+ festive music, art, decorations and lighting filling public spaces throughout December. This year’s star attraction is Te Manaaki - a magical new Christmas Tree – which can be found in Te Komititanga. It’s been getting extensive media coverage.
Proudly supported by Auckland Council and the city centre targeted rate.
Previous Campaign Results:
2023 campaign results
August - December 2022
December 2021 - July 2022
