Latest Campaign Results
Keep up to date with opportunities for city centre businesses, property owners and managers to get involved with our marketing, event and activation programmes that are on throughout the year here.
Restaurant Month 2025
Taking place for a 15th time, over 100 special menus at $30, $45 and $55+ price points were available over the month of August, as well as 17 incredible dining events from walking food tours to taco masterclasses and more. With event capacity doubled from Restaurant Month 2024, ticket sales surpassed last year’s entire programme in just two weeks.
Results for Restaurant Month 2025 included:
- 86% of all tickets sold
- Spend for participants was -2% compared to Restaurant Month 2024. Non-participants experienced a larger drop in spend, -8%
- Average transaction value $98.89,+2% compared to the programme in 2024
- Domestic visitor spend +11% and international spend +7% compared to Restaurant Month 2024
- 84% of Restaurant Month 2025 participants said it was “successful for their business” with one saying: "This year’s Restaurant Month was so far the most successful one…1400+ booked and dozens of walk-ins.”
- 83% of HOTC subscribers and 72% of Aucklanders said events like Restaurant Month play a vital role in creating a vibrant and successful city centre
- Restaurant Month website visits were +14% and page views were +15% year-on-year
- The refreshed marketing campaign received recognition in both local and international media forums for its creativity.
Previous campaign results:
2024 campaign results
2023 campaign results
August - December 2022
December 2021 - July 2022
