Back to top anchor

General Pants Co.

Back to content top anchor

Since humble beginnings in 1972 as a specialty denim store on Sydney’s George Street, General Pants Co. has evolved to be recognised as a cutting-edge curator of fashion and style; delivering a culturally-inspired fashion experience for customers wanting apparel with attitude. General Pants Co. is influenced not only by global trends but by fashion, music, art, the street and urban subcultures. The result is a unique shopping experience that disrupts the landscape of youth fashion and brands.