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Huffer launches its brand new retail concept aptly named the Huffer House in the NEW Britomart Hotel Building, Britomart, Auckland.

Huffer has been on a journey to flip the script on how they approached retail, responsibility to community and bringing people together. The work took over 12 months to complete, diving deep into the brand to enhance what community meant for the now 23 year old brand.

The Huffer House will cater to every aspect of a house with everyone invited to use the House as a place to hang out with an open door policy.

The concept of the House is to replicate one’s own house with it all coming together in the kitchen and at the centre of the kitchen you will find the Yellow Desk - standing humbly as a platform with a ‘lean on me’ stance meaningfully aligning to  Huffer’s  support of mental health wellbeing awareness and providing Huffer with the first opportunity to bring their platform People Presence to life, 365 days a year

Huffer truly is one of New Zealand’s most loved and iconic streetwear brands.