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The city centre community is made up of a diverse range of people who live here or come for work, study, shopping or leisure.

  • 38,450 residents*
    The city centre population is growing much faster than the city’s as a whole
  • 143,767 workers*
    Working for 14,409 businesses of all types and sizes
  • 43,000 university students**
    Boosting the city’s daytime population and adding vibrancy

Infometrics Auckland CBD Economic Profile, 2020 figures, accessed 13 May 2021
** Domestic student totals from AUT and University of Auckland annual reports 2020 

Auckland Counts

You can browse Statistics NZ’s Auckland census data to find information like age and household income for the people who live here. To get the closest match to the Heart of the City boundary, add together the three city centre Census Area Units: Auckland Central East, Auckland Central West and Auckland Harbourside.

  • Families enjoying leisure time in the Silo Park playground in Wynyard Quarter, Auckland's city centre. Image: Sacha Stejko.
    Silo Park in Wynyard Quarter, Auckland's city centre. Image: Sacha Stejko.