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The city centre community is made up of a diverse range of people who live here or come for work, study, shopping or leisure.

  • 38,460 residents*
  • 137,566 workers*
    Working for 14,445 businesses of all types and sizes
  • 39,391 university students**
    Boosting the city’s daytime population and adding vibrancy

Infometrics Auckland CBD Economic Profile, 2021 figures, accessed 10 June 2021
** Domestic full time student totals from AUT and University of Auckland annual reports 2021 

Auckland Counts

You can browse Statistics NZ’s Auckland census data to find information like age and household income for the people who live here. To get the closest match to the Heart of the City boundary, add together the three city centre Census Area Units: Auckland Central East, Auckland Central West and Auckland Harbourside.

  • Families enjoying leisure time in the Silo Park playground in Wynyard Quarter, Auckland's city centre. Image: Sacha Stejko.
    Silo Park in Wynyard Quarter, Auckland's city centre. Image: Sacha Stejko.