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The city centre community is made up of a diverse range of people who live here or come for work, study, shopping or leisure.

  • 38,280 residents*
  • 158,931 workers*
    Working for 15,501 businesses of all types and sizes
  • 53,860 university students**
    Boosting the city’s daytime population and adding vibrancy

Infometrics Auckland CBD Economic Profile, 2024 figures, provided 24 March 2025
** Domestic full-time student totals from AUT and University of Auckland annual reports 2024 

Further information about the people who live within the Heart of the City boundary can be found in  Statistics NZ’s Auckland census data. Get the closest to our boundary by adding together three city centre consensus area units – Auckland Central East, Auckland Central West and Auckland Harbourside.

  • Families enjoying leisure time in the Silo Park playground in Wynyard Quarter, Auckland's city centre. Image: Sacha Stejko.
    Silo Park in Wynyard Quarter, Auckland's city centre. Image: Sacha Stejko.