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The city centre community is made up of a diverse range of people who live here or come for work, study, shopping or leisure.

  • 44,880 residents*
    The city centre population is growing 6 times faster than the city’s as a whole
  • 119,956 workers*
    Working for 12,000 businesses of all types and sizes
  • 53,000 university students**
    Boosting the city’s daytime population and adding vibrancy

*2017 Statistics NZ figures for the three Census Area Units that combine to most closely match the Heart of the City boundary. From Infometrics Auckland City Centre Economic Profile.   
** From Auckland Council's City Centre Report Card 2017 (original sources: AUT and Auckland University annual reports 2016) 

Auckland Counts

You can browse Statistics NZ’s Auckland census data to find information like age and household income for the people who live here. To get the closest match to the Heart of the City boundary, add together the three city centre Census Area Units: Auckland Central East, Auckland Central West and Auckland Harbourside.

  • Families enjoying leisure time in the Silo Park playground in Wynyard Quarter, Auckland's city centre. Image: Sacha Stejko.
    Silo Park in Wynyard Quarter, Auckland's city centre. Image: Sacha Stejko.