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The city centre community is made up of a diverse range of people who live here or come for work, study, shopping or leisure.

  • 38,450 residents*
    The city centre population is growing much faster than the city’s as a whole
  • 138,708 workers*
    Working for 14,000 businesses of all types and sizes
  • 53,000 university students**
    Boosting the city’s daytime population and adding vibrancy

Infometrics Auckland CBD Economic Profile, 2020 figures, accessed 27 January 2021
**Infometrics Auckland CBD Economic Profile, 2019 figures, accessed 27 January

** From Auckland Council's City Centre Report Card 2017 (original sources: AUT and Auckland University annual reports 2016) 

Auckland Counts

You can browse Statistics NZ’s Auckland census data to find information like age and household income for the people who live here. To get the closest match to the Heart of the City boundary, add together the three city centre Census Area Units: Auckland Central East, Auckland Central West and Auckland Harbourside.

  • Families enjoying leisure time in the Silo Park playground in Wynyard Quarter, Auckland's city centre. Image: Sacha Stejko.
    Silo Park in Wynyard Quarter, Auckland's city centre. Image: Sacha Stejko.