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The city centre community is made up of a diverse range of people who live here or come for work, study, shopping or leisure.

  • 37,740 residents*
    The city centre population is growing much faster than the city’s as a whole
  • 138,708 workers**
    Working for 14,000 businesses of all types and sizes
  • 53,000 university students***
    Boosting the city’s daytime population and adding vibrancy

*Statistics NZ ERP data, September 2020 (informed by the 2018 Census). While population estimates have varied over recent years, the Statistics NZ ERP data are the most accurate and up to date available. 
**Infometrics Auckland CBD Economic Profile, 2019 figures, accessed 13 October 2020

*** From Auckland Council's City Centre Report Card 2017 (original sources: AUT and Auckland University annual reports 2016) 

Auckland Counts

You can browse Statistics NZ’s Auckland census data to find information like age and household income for the people who live here. To get the closest match to the Heart of the City boundary, add together the three city centre Census Area Units: Auckland Central East, Auckland Central West and Auckland Harbourside.

  • Families enjoying leisure time in the Silo Park playground in Wynyard Quarter, Auckland's city centre. Image: Sacha Stejko.
    Silo Park in Wynyard Quarter, Auckland's city centre. Image: Sacha Stejko.