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Recent Campaign results: August - December 2022

News story
Thursday 1 Dec 2022

Restaurant Month 2022

Taking place for the twelfth time in August, over 80 restaurants in the city centre presented special $25, $40 and $55+ menus to enjoy, as well as a number of special dining events, many of which sold out fast. 

Highlights include:

  • 54 pieces of publicity (up from 37 pieces in 2021).
  • Spend by Auckland cardholders at Restaurant Month participating restaurants increased by 3.5% compared to Restaurant Month 2019.
  • Our consumer research survey found that half of Aucklanders who had seen the campaign, either dined out or attended an event during Restaurant Month. 

Feedback from participants:

“We’ve done 1600 Restaurant Month covers, which is huge for a small restaurant!”

“It was really great, the team were saying we got something like 1000 covers on the Restaurant Month menu, can’t wait for next year!”

“It is a good platform to showcase our food.”

Gochu, one of the Restaurant Month 2022 participants.


Art in the City - October 2022

A week-long programme of exhibitions, installations, pop-ups, and activations adorning public spaces, laneways, galleries and more across the city centre.

Highlights include:

  • 149k pageviews of Art in the City content (7% increase on 2019).
  • 5.2 million digital campaign impressions.
  • 216k completed video views (over double on previous years).
  • 19% increase in the pedestrian count for Late Night Art (vs. the prior Thursday).

Art in the City banner

Christmas in the city centre - December 2022

A month-long programme, with experiences across the city centre, including Te Komititanga, Aotea Square, SkyCity, Commercial Bay, Aotea Square and Britomart. Created alongside A

Highlights include:

  • 270k total pageviews for Christmas (+5% on 2019 & +45% on 2021).
  • 139k clicks to site (+98% on 2021).
  • 809k completed video views (+8% on 2021).

  •  Of those who saw the campaign for Christmas, 77% of Auckland respondents and 59% of HOTC audience said they visited or attended an event as a result of seeing the ad.

  • Over half of all surveyed rated the Christmas Pavilion and its performances as either Very Good or Excellent.

  • Positive PR secured including this Stuff article, and Concrete Playground article.

Proudly supported by Auckland Council and the city centre targeted rate.

Previous campaign results are available here. 



  • Late Night Art 2022 Image by Sacha Stejko.
  • Vulcan Lane performance for Late Night Art 2022. Image by Sacha Stejko.
  • P.A.C.I.F.I.C.A Freyberg Steps by designer Pouarii Tanner. Image by Sacha Stejko.
  • Flourishing by Frankie Meaden, for Changing Lanes 2022. Image by Sacha Stejko
  • Light Blooms by Jenna Winterton for Changing Lanes 2022. Image by Sacha Stejko.
  • Love, Hope, Joy by Rosemary Petterson for Changing Lanes 2022. Image by Sacha Stejko