Recent Campaign results: August - December 2022
Restaurant Month 2022
Taking place for the twelfth time in August, over 80 restaurants in the city centre presented special $25, $40 and $55+ menus to enjoy, as well as a number of special dining events, many of which sold out fast.
Highlights include:
- 54 pieces of publicity (up from 37 pieces in 2021).
- Spend by Auckland cardholders at Restaurant Month participating restaurants increased by 3.5% compared to Restaurant Month 2019.
- Our consumer research survey found that half of Aucklanders who had seen the campaign, either dined out or attended an event during Restaurant Month.
Feedback from participants:
“We’ve done 1600 Restaurant Month covers, which is huge for a small restaurant!”
“It was really great, the team were saying we got something like 1000 covers on the Restaurant Month menu, can’t wait for next year!”
“It is a good platform to showcase our food.”
Gochu, one of the Restaurant Month 2022 participants.
Art in the City - October 2022
A week-long programme of exhibitions, installations, pop-ups, and activations adorning public spaces, laneways, galleries and more across the city centre.
Highlights include:
- 149k pageviews of Art in the City content (7% increase on 2019).
- 5.2 million digital campaign impressions.
- 216k completed video views (over double on previous years).
- 19% increase in the pedestrian count for Late Night Art (vs. the prior Thursday).
Art in the City banner
Christmas in the city centre - December 2022
A month-long programme, with experiences across the city centre, including Te Komititanga, Aotea Square, SkyCity, Commercial Bay, Aotea Square and Britomart. Created alongside A
Highlights include:
- 270k total pageviews for Christmas (+5% on 2019 & +45% on 2021).
- 139k clicks to site (+98% on 2021).
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809k completed video views (+8% on 2021).
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Of those who saw the campaign for Christmas, 77% of Auckland respondents and 59% of HOTC audience said they visited or attended an event as a result of seeing the ad.
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Over half of all surveyed rated the Christmas Pavilion and its performances as either Very Good or Excellent.
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Positive PR secured including this Stuff article, and Concrete Playground article.
Proudly supported by Auckland Council and the city centre targeted rate.
Previous campaign results are available here.
Late Night Art 2022 Image by Sacha Stejko.
Vulcan Lane performance for Late Night Art 2022. Image by Sacha Stejko.
P.A.C.I.F.I.C.A Freyberg Steps by designer Pouarii Tanner. Image by Sacha Stejko.
Flourishing by Frankie Meaden, for Changing Lanes 2022. Image by Sacha Stejko
Light Blooms by Jenna Winterton for Changing Lanes 2022. Image by Sacha Stejko.
Love, Hope, Joy by Rosemary Petterson for Changing Lanes 2022. Image by Sacha Stejko
