BIG little City Winter Campaign Results
HOTCity’s BIG little City Winter campaign, which works to stimulate retail and hospitality spending through the quieter months of June to September, has again seen a positive halo effect for the whole of the city centre, with spending up 2.2% over the same 12 weeks of winter last year.
The objectives of the Winter 2012/2013 campaign were to grow awareness of the central city brand & offering while
building
on the strong 2011 performance of perceptions and motivations, to continue to position the
city as urban, edgy, dynamic and diverse and to grow visitation & spend for
the city and support
partners
over
the Winter.
Key elements of the campaign were television, digital and print media, Auckland Restaurant Month (featuring more than 100 HOTCity businesses) and the 48 Hour City promotion (featuring close to 100 HOTCity business and 150 offers).
During the 3 month period, we grew our facebook likes from 7,900 to 26,000, we had 218,000 visits to the website over the 3 month campaign and close to 100 HOTCity businesses were involved in our 48 Hour City promotion.
You'll find a summary of the results in the 2012 Heart of the City Report Card.
