Fashion in the BIG little City 2013
Following the success of the first Fashion in the BIG little City event in 2012,
planning is underway for the 2013 event, to be held from 28 February – 10 March.
We will be contacting retailers from next week to discuss their options for being involved. If you would like to know more, download the information pack here.
Feedback from retailers involved in the 2012 event identified a preference for the event to be held over a longer period to maximise benefits, so next year the event will be extended across 10 days.
Fashion related events and shows from central city businesses will be a feature of the event alongside the retail program, where fashion retailers will have the opportunity to present tactical offers and activations to drive customers in-store.
The event will be promoted through a significant marketing and PR campaign including a printed event guide, online, radio and outdoor advertising, point of sale promotion and support through BIG little City social media, newsletters and website. We are also in discussions with key media partners for added exposure, publicity and advertising support. The marketing campaign will commence early February, 2013.
We will be contacting fashion retailers in the CBD from October to talk about how they can be part of the event in 2013. If you would like to stage an event, this must be confirmed by 1 November 2012, and if you would like to present an offer through the retail program, your registration is required by 20 December 2012. All content and offer details are required by 19 January 2013 - so note these dates and start thinking about your involvement in Fashion in the BIG little City.
To register your interest or if you have any questions, please don't hesitate to contact us.
We will be contacting retailers from next week to discuss their options for being involved. If you would like to know more, download the information pack here.
Feedback from retailers involved in the 2012 event identified a preference for the event to be held over a longer period to maximise benefits, so next year the event will be extended across 10 days.
Fashion related events and shows from central city businesses will be a feature of the event alongside the retail program, where fashion retailers will have the opportunity to present tactical offers and activations to drive customers in-store.
The event will be promoted through a significant marketing and PR campaign including a printed event guide, online, radio and outdoor advertising, point of sale promotion and support through BIG little City social media, newsletters and website. We are also in discussions with key media partners for added exposure, publicity and advertising support. The marketing campaign will commence early February, 2013.
We will be contacting fashion retailers in the CBD from October to talk about how they can be part of the event in 2013. If you would like to stage an event, this must be confirmed by 1 November 2012, and if you would like to present an offer through the retail program, your registration is required by 20 December 2012. All content and offer details are required by 19 January 2013 - so note these dates and start thinking about your involvement in Fashion in the BIG little City.
To register your interest or if you have any questions, please don't hesitate to contact us.
