The Show Never Stops in the Heart of the City this winter
Our Winter Campaign runs until 19 Sep, and
looks to drive business to the city centre over the quiet winter months. AKL:
The Show Never Stops in the Heart of the City will appear in Cinema, Press, Bus
Shelters and digital online and on mobile. The campaign creative balances telling the story of the central
city as a place where The Show Never Stops, and telling people about
this handy new utility – the WHERE NEXT™ App.
- CINEMA –this kicked off on Thurs 3 July, and will play out ahead of 270 movie screenings over the next 6 weeks – view the cinema ad here: https://www.youtube.com/watch?v=HaCN6ObI3Sc&list=UUmYKVPItJr-1Htn0NLkzrBQ
- Print & Editorial Partnership with APN, across NZ Herald’s main papers and key titles of Viva, Canvas, Weekend and TimeOut – which includes:
o Print & digital
advertising – positioning the city as ‘The Show That Never Stops’ and promoting
the WHERE NEXT App
o 3 Weeks of Editorial
support across each title of Viva, Canvas, Weekend & TimeOut
o Top 5 Picks from
Aucklanders, curated via Heart of the City’s Facebook page and printed as a
handy list every Monday on page 2 of NZ Herald
o WHERE NEXT editorial
device which will run across relevant stories (such as theatre and restaurant
reviews etc) to help readers plan what they might do before or after their
visit to the city
o Digital - 6 x Online
video content telling the story of ‘the show behind the show’, promoted on
NZH.co.nz
o A reader promotion – with $500 up for grabs every day for two weeks during August, when NZ Herald readers complete their idea of a perfect day or night in the central city
- Outdoor AdShels over 8 Weeks in and around the central city, and inner city suburbs of Auckland (over 285 site locations)
- Digital & Mobile advertising to drive downloads of the WHERE NEXT™ App
- NZ Herald Viva on 16 July – Front Cover Wrap & 11 page supplement – covering off the App, key events and news for the City during Winter, Restaurant Month highlights, Hotels Guide & Events Guide
- Heart of the City’s new look website – on 16 June we went live with a fresh new homepage for heartofthecity.co.nz our goal is make the website the place where Aucklanders go to find out what’s on and where to go in the central city. We’d love your feedback, we hope you find it easier to navigate, cleaner, fresher and more immersive.
- The Winter Campaign is fully integrated across Heart of the City’s CRM strategy, with all related new news and events covered off in our weekly e-dm, Facebook and other social channels
