Go for the Unexpected campaign is now live

Our "Go for the Unexpected" campaign is live and running for six weeks across a range of media including digital, print, street posters along with PR. 

The campaign aims to inspire people to break away from their routine and discover the city centre in new ways by trying out unexpected pairings of activities that don't usually go together for an unforgettable, unexpected experience.

The campaign launch newsletter can be read here. This kicks off six weeks of content that we will be sharing with our audiences with suggested adventures. We're also encouraging people to go for a lucky dip by creating their own adventures with our City Centre Experience Selector found on the campaign website.

Proudly supported by Auckland Council and the city centre targeted rate