48 Hour City - Opportunities for HOTCity businesses
A free opportunity for CBD events, attractions, restaurants, bars,
hotels and shops
Following its huge success last year, 48 Hour City will be returning in
2012 with American Express as its sponsor. 48 Hour City is a free opportunity
for HOTCity Retail, Entertainment and Hospitality businesses to feature offers
to promote themselves, and encourage visitation into the central city each
week. Three offers will be promoted every 48 hours across a 12 week period from
mid June to early September.
48 Hour City 2012 will be supported by its own advertising schedule including a heavyweight campaign through Facebook and use of the new ‘Facebook Offers’ channel, digital display on 3rd party websites, a main feature on the homepage of biglittlecity.co.nz (which saw 100,000 visits a month last winter), weekly email support to a database of 12,000, alerts to a database of 10,000 and social media marketing to 12,000. This year we have the added support of American Express and their communications to card holders.
The concept is as follows:
· 48 Hour City serves up three offers from different city businesses each 48 hour period
· The promotion is suitable for CBD retail, entertainment and hospitality businesses and is free to participate in
· All you need to do is provide details of your offer and your preferred redemption periods and HOTCity will look after the rest
· All offers are to be exclusive or new to BIG little City’s 48 Hour City promotion and need to be as compelling as possible. Examples of strong offers from 2011 were:
o $10 mains at Wagamama
o 50% off diamond swirl necklace at Walker and Hall
o 2 for 1 pizza at Rebo
o $5 glass of pinot noir at Smith
o 50% off absolutely everything at Smoove
o 1/2 price coffee at Holy Beans
· The customer will print the offer details or show to the vendor on a smartphone then the transaction will take place directly with the vendor
· All offers will be accompanied by the terms and conditions you supply (Subject to availability, while stocks last etc)
· 1 of the 3 advertised offers for each 48 hour period will be an AMEX offer. If you are an AMEX merchant you will have two opportunities to provide an offer, directly to us or to AMEX as a ‘merchant offer’. A representative from AMEX will be in touch with you shortly to discuss this option.
Next Steps:
This is a FREE advertising opportunity to assist Heart of the City businesses to drive business, so if you would like to participate please contact Erin at HOTCity, via email erin@hotcity.co.nz or phone (09) 379 8000. Offers will be added to the schedule on a first in, first served basis – so if you are interested please let us know so that we can reserve your space.
