Auckland Restaurant Month
A free opportunity for CBD restaurants
Auckland Restaurant Month returns in 2012 from 1-31 August. Heart of the
City’s signature dining event is being run in partnership with Brand Events
& Festivals (the organisers of Taste of Auckland) with headline sponsor
American Express. HOTCity restaurants are invited to serve up special set menus
that create extra value and encourage dining over a traditionally quiet period.
The results for the 2011 event were strong, with spending the 2011 Restaurant
Month participants increasing by 11.4% over the same period for 2010, and we
expect to deliver results that are as good, if not better, this year!
This year we will have over 100 restaurants participating in the month long celebration of dining in the city. We are also expanding the event to include a high profile ticketed launch party plus the addition of international celebrity chefs cooking at a selection of central city restaurants. It’s going to be fantastic! So here’s how to get involved…
The Details
·
Runs from 1-31 August 2012
·
Restaurants offer special set menus that offer
create extra value and encourage dining in August
·
In addition to the great dining offers, there
will be three additional consumer incentives, including:
o a $10,000 dining experience in Auckland – for
those dining in one of the participating restaurants
o an American
Express $40 cash back offer when you dine at 2 or more participating
restaurants and pay with
your American Express card
o and a special discounted Co-Op Taxi rate, when
you order a taxi to or from any of the participating restaurants
and quote:
Auckland Restaurant Month
·
The event will be supported by a comprehensive
Auckland Restaurant Month and BIG little City marketing and PR
plan targeting a
national and Auckland audience, and will include TV, print, digital display ads,
paid search and
point of sale.
·
There will also be an Auckland Restaurant Month
editorial feature in association with the NZ Herald, featuring all
participating restaurants.
How can my Restaurant get involved?
·
It is free for restaurants to participate in
Auckland Restaurant Month
·
Participating restaurants must create a special
set dinner menu (additional lunch menu is optional), that is
compelling and
offers great value, in one (or more) of three different price ranges -
under $20, $21 - $30 and $31
·
The set menus must be available on each day of
the promotional period
·
Participating restaurants will be required to
display Auckland Restaurant Month Point of Sale material during the
event,
ensuring customers can identify your restaurant as a participating business.
This will include an entry box
for the $10k prize draw, entry form pads, a card
for table display detailing the 3 promotions, a billfold leaflet with
promotional details, a decal or similar to be visible from outside your
business.
Next steps:
If you wish to participate please contact Shardae Mitha as soon as possible - promotions@befestivals.co.nz, 09 531 5524
For any further queries please contact Jane Stewart/Natalie Donze at Heart of the City - 09 379 8000
