Restaurant Month 2024 results
Taking place for a 14th time, over 100 special menus at $30, $45 and $55+ price points were available over the month of August, as well as 25+ incredible dining events from walking food tours to taco masterclasses and more.
The programme had some great results, including for participating businesses.
Results for Restaurant Month 2024 participants:
- 84% of respondents from participating venues said Restaurant Month was 'good for their business.'
- +6% spent in participating restaurants vs. Restaurant Month 2019
What did some of the Restaurant Month 2024 participants say about the programme?
- "I enjoyed [the event] we did....that was a great night. Also have extended the menu through September too as it worked so well."
- "It went very well for us and the sale reflect [sic]the positive impact. Also we had a lot of happy customers."
PR highlights:
- 31 pieces of media coverage
- 20m+ PR reach
Digital campaign highlights:
- 44% of Auckland respondents saw the Restaurant Month advertising campaign
- 72% of Auckland respondents claimed to have taken action after seeing the Restaurant Month advertising campaign
- 723k Restaurant Month pageviews on heartofthecity.co.nz (+3% YOY)
- 1.7m completed Restaurant Month video views (+75% YOY)
Credit: Lemongrass Productions.
