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  • Making the most of your business’ online presence

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    All businesses can benefit from a well-planned online presence. If you’re not sure where to start, we’ve outlined free training options and some basic principles below. MBIE Digital Boost Programme: This free programme has been built by the Ministry of...

  • Supporting the city centre environment

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  • Hotel developments

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    In response to demand for top quality hotel accommodation, a number of projects are currently underway. Under construction and planned   Raddison Red (opening 2025) 280 Queen Street - the hotel will be across 11 storeys and feature 322...

  • Auckland Council Compliance Wardens

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    Auckland Council Compliance Wardens (formerly known as CityWatch in the city centre) work to support a safe city centre environment in line with Auckland’s bylaws,including the Signs and Public Safety and Nuisance Bylaws. The team’s on-street presence...

  • Residential developments

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    The number of people living in the city centre is growing at great pace, and a large number of residential development projects are either under construction or proposed to meet the growing demand. Completed The Pacifica The Pacifica is New...

  • Reducing homelessness

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    Addressing homelessness is a high priority for the city centre. We actively support initiatives to reduce homelessness in Auckland by facilitating conversations, lobbying and advocacy while working alongside the Auckland City Mission, Lifewise and...

  • Your views

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    We regularly ask for our members’ views on topics so we have a good understanding of priorities, opportunities and challenges for city centre businesses. We also share opportunities for businesses to provide their own feedback on plans and proposals....

  • Our funding

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    Our work is funded by a combination of the Heart of the City BID targeted rate and funds invested directly into our campaigns and work programmes by the public and private sector. Auckland Council applies the HOTC BID targeted rate which is collected...

  • Loading and servicing

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    Fort Lane in Auckland's city centre. Image: Sacha Stejko Despite being a vital part of doing business and maintaining a successful city centre, many businesses, property owners and their suppliers struggle with loading, servicing and...

  • City demographics

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    The city centre community is made up of a diverse range of people who live here or come for work, study, shopping or leisure. 38,280 residents* 158,931 workers* Working for 15,501 businesses of all types and sizes 53,860 university...

  • Auckland Transport’s Fareshare to help with employee travel costs

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  • Queen Street's Authorised Vehicles Only Zone (AVO)

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  • Getting around the Aotea Arts Quarter

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  • Commuting to Wynyard Quarter

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    The independently led group of businesses, Wynyard Quarter Transport Management Association (WQTMA), aims to provide transportation advice and solutions to the Wynyard Quarter area, including for commuters.  

  • Contact us

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    Physical Address The SAP Tower Level 23, 151 Queen Street  Auckland, 1010 Postal Address PO Box 105 331 Auckland, 1143 General enquiries   Ph: (09) 379 8000 Email us: info@hotcity.co.nz Safety enquiries ...

  • City Centre Safety Plan

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  • Latest Campaign Results

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    Keep up to date with opportunities for city centre businesses, property owners and managers to get involved with our marketing, event and activation programmes that are on throughout the year here.  Lunar New Year 2024: In February, the city...

  • City Centre Calendar

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    Upcoming events happening across the heart of the city are here.  

  • Pedestrian counts

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      Our pedestrian count data shows how many people are moving past each of our monitoring sites across the city centre in real time – 24 hours a day, seven days a week. The data can be used to make lease decisions and show the impact of special...

  • St James Theatre restoration

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    In February 2025, Auckland Council reconfirmed its funding contribution towards the project. It follows a commitment from the Government in 2023. This great outcome was the result of lots of individuals and organisations - including ourselves -...

  • Parking

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    On-Street and Parking Buildings There’s lots of parking available in the city centre from as little as $2.50 an hour off-peak. Up-to-date parking information is available here.

  • The City Centre Advisory Panel and Targeted Rate

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    We are a member of the City Centre Advisory Panel (CCAP).  The City Centre Advisory Panel assists and advises on city centre issues and achieving the vision and strategic outcomes of the Auckland Plan, City Centre Master Plan and...

  • AT parking deal for tradies

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    To help free up on-street parking spaces, Auckland Transport (AT) has introduced a new deal especially for tradies. AT  currently has a trial offer where tradies may park in the Victoria Street Carpark for $10* per day (Ts and Cs apply)....

  • Restaurant Month 2025 – get involved!

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    Credit: Lemongrass Productions We’re excited to bring Restaurant Month back to the city centre between 1- 31 August 2025 and restaurants offering sit-down or table service within our boundary can get involved. A wrap-up of last year's...

  • Contacts for business groups

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    If you're seeking advice on your business, or want to keep up to date with the latest business tools and information, here's a few useful links. In some cases, paid membership is required. Tātaki Auckland Unlimited Phone: (09) 309 2677 Address:...

  • Useful city contacts

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    Your quick guide to who to contact when in order to help keep the city centre safe, beautiful and enjoyable. If you have any other questions or anything you’d like to discuss about the city centre and doing business here – we’d love...

  • Meet the team

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    We’re a small and focused team with big aspirations for Auckland’s city centre. Find out more about each of us and what we bring to Heart of the City. Viv Beck - Chief Executive Viv leads Heart of the City, which champions a successful city centre...