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Be in to win $9,000 in prizes for your Christmas windows! Following on from last year's fabulously festive displays and positive feedback from participating retailers, we're inviting street-front retail businesses with a window visible to the public...

We offer businesses, property owners and managers opportunities to get involved in our marketing, event and activation programmes that are on throughout the year. By doing this, we're championing the city centre while also encouraging an increase in...

20 July - 21 August 2023 With 1 million tickets already sold, it's on track to become the most attended standalone women's sporting event in history. Forecast benefits suggest the FIFA Women's World Cup will attract $60M in regional GDP.  The...

A pan-Asian celebration of the Lunar New Year is the newest addition to the city centre’s event calendar. There’s a number of events and activations planned for the heart of the city between 10 – 25 February 2024, and we’ll be promoting this activity...

Restaurant Month returns this August, where every day is a celebration of the city centre's celebration of the city centre's culinary scene.  This year's stellar line-up includes: 100+ special menus priced at $30, $45 or $55+ per person, every...

With fuel prices in the spotlight recently, we wanted to share the many ways to move around the city centre, along with information to help businesses support their teams’ commute. Public Transport There's plenty of ways to get in and around the city...

The Heart of the City Executive Committee is the governing body of Heart of the City Incorporated. It is responsible for the governance and strategic direction of the organisation in accordance with the Heart of the City Constitution, the Incorporated...

  Apply to be a Member here            Member sign in - view or update your details here Heart of the City is an incorporated society and Auckland's city centre business association. Membership is an...

Steps we're taking to elect a new Executive Committee.  Members are asked to review their membership details and let us know of any changes. Please review your details and advise us of any updates by Tuesday 11 August 2026.  ​Electing a...

  Appealing and attractive properties are fundamental for a vibrant, successful retail environment. To support this, Heart of the City is working with property owners and managers on creative installations for vacant spaces, bringing life and...

  Our pedestrian count data shows how many people are moving past each of our monitoring sites across the city centre in real time – 24 hours a day, seven days a week. The data can be used to make lease decisions and show the impact of special...