Checks is a brand and retail store combining a thoughtfully selected mix of streetwear, designer menswear and international labels. The flagship store sits on Auckland’s High Street, a significant location being the city’s pre-eminent boutique retail and menswear destination.
Founded by Jordan Gibson, Checks is a realisation of his playful, youthful outlook and eclectic range of influences. Checks is made in New Zealand and globally relevant with reference to tailoring, sports and hip hop.
Jordan has realised his vision of relaxed menswear and merged that with his pursuit to deliver original fashion brands from Europe, the USA and Japan and further afield to New Zealand.