Research & Statistics

We keep our finger on the pulse of the city centre through regular monitoring and measuring of key information including pedestrian counts, spending and consumer perceptions. We also employ population data and economic and business information from sources including Statistics NZ and the council family.  

Pedestrian Counts

We monitor pedestrian counts in the city centre 24/7 using specialist foot traffic counting technology across a number of locations. Use our live interactive pedestrian count tool and find out more.

Heart of the City Quarterly Spend Results

Heart of the City commissions a quarterly city centre consumer retail spending report to track trends and assist you with monitoring the performance of your business. The report is produced by Marketview Limited and is calculated based on a data set obtained from BNZ and Paymark. See below for a summary of performance in recent quarters. Contact us if you wish to publish or discuss the contents of this report.  

Quarterly trends - 2018 to date
Quarterly trends - all quarters 2017
Quarterly trends - all quarters 2016
Quarterly trends - all quarters 2015

General city centre trends

Economic and population trends

Infometrics track key economic, business and population figures for the three census area units that most closely match the Heart of the City boundary. Visit their Auckland city centre economic profile tracker.

ATEED publishes an annual Growth Monitor report and an interactive online tool updated monthly, called the Auckland Index. These provide information about the wider Auckland economy - visit the ATEED website to find out more.

Property reports

Colliers' monthly property reports provide high level insight into vacancy levels for Auckland city centre prime office and retail space, with their specialist sector reports, including office, retail and hotels, providing further detail. 

Transport reports

Auckland Transport report data about how people get to, from and around the city centre and wider Auckland. Find out about monthly public transport use in the AT Metro Patronage Report and various active mode transport statistics including walking and cycling.

Public Life Survey 

In 2010, Auckland Council commissioned a survey by Jan Gehl, called the Public Life Survey. The survey analysed how the central city performed against other international cities, and set a benchmark for the city's future development. It was key in informing the development of the Centre City Masterplan. Read the Auckland Public Life Survey

Auckland Census Data

The Census of Population and Dwellings undertaken by Statistics New Zealand is a great source of information to help you understand population, economy and housing trends. Auckland Counts helps you to easily find census information specifically for Auckland. It provides interactive mapping, graphing and data export functions. You can build your own graphs and tables by selecting a data category or the relevant area on the map.