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  • Auckland City Centre Overnight Parking Changes Delayed

    News
    Issue date: 16 May 2024

    Auckland Transport (AT) announced late yesterday that they will delay overnight parking charges till October. As you may have seen, we have spoken in the media over the last few days about the importance of understanding the needs of the city centre and...

  • Contact us

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    Physical Address The SAP Tower Level 23, 151 Queen Street  Auckland, 1010 Postal Address PO Box 105 331 Auckland, 1143 General enquiries   Ph: (09) 379 8000 Email us: [email protected] Safety enquiries...

  • Terms and conditions for Heart of the City

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    1. GENERAL WEBSITE TERMS AND CONDITIONS Acceptance: This website is owned and operated by Heart of the City Incorporated ("HOTC").  Your use of this website is subject to all applicable laws, these general terms and conditions, the privacy...

  • Economic performance, including spending

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    We measure consumer spend, the economic spend in the city centre, and the economic performance of the city centre.   Retail spend We share city centre consumer spending insights which include trends and can be helpful for you monitoring the...

  • Useful city contacts

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    Your quick guide to who to contact when in order to help keep the city centre safe, beautiful and enjoyable. If you have any other questions or anything you’d like to discuss about the city centre and doing business here – we’d love...

  • Thanks for that

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    That’s it! Thanks for submitting your application to join Heart of the City. We’ll be in touch in 1 - 3 days when we have assessed your application. In the meantime, please contact us if you have any questions.

  • Central City Community Safety Taskforce

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    Heart of the City is a member of the Central City Community Safety Taskforce. The taskforce is made up of key stakeholders, including the Council, Police, and Hospitality New Zealand. The city centre's Taskforce on Alcohol and Community Safety is...

  • Making the most of your business’ online presence

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    All businesses can benefit from a well-planned online presence. If you’re not sure where to start, we’ve outlined free training options and some basic principles below. MBIE Digital Boost Programme: This free programme has been built by the Ministry of...

  • Retailers: be part of bringing the Christmas cheer this year!

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    Be in to win $9,000 in prizes for your Christmas windows Following on from the fabulously festive displays of last year and positive feedback from participating retailers, we’re inviting businesses to take part in our second Christmas window ...

  • Heart of the City Christmas Window Competition Ts and Cs

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    By entering this competition, you are confirming that you own or represent the business to which the entry relates and that you accept these terms and conditions on behalf of the named business. Heart of the City may cancel or vary the competition at any...

  • Call for artist's proposals: Freyberg Steps for ArtWeek in the City Centre 2024

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    Heart of the City is calling for artist proposals for temporary public artwork to bring to life one of the city centre’s favourite spaces as part of ArtWeek in the City Centre 2024.    Being held in Auckland's city centre between 4 - 13...

  • Heart of the City Safety team

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    Security patrols are operating in Queen Street and surrounding areas to support a safer public environment. They will de-escalate issues and escalate to Police when necessary.  Our safety team can be contacted on 099 61 61 61 during...

  • Street front retail businesses: deck your windows this festive season and be in to win!

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    Be in to win $9,000 in prizes for your Christmas windows! Following on from last year's fabulously festive displays and positive feedback from participating retailers, we're inviting street-front retail businesses with a window visible to the public...

  • FIFA Women's World Cup 2023

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    20 July - 21 August 2023 With 1 million tickets already sold, it's on track to become the most attended standalone women's sporting event in history. Forecast benefits suggest the FIFA Women's World Cup will attract $60M in regional GDP.  The...

  • Celebrate the Lunar New Year in the Heart of the City

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    A pan-Asian celebration of the Lunar New Year is the newest addition to the city centre’s event calendar. There’s a number of events and activations planned for the heart of the city between 10 – 25 February 2024, and we’ll be promoting this activity...

  • Restaurant Month 2024 is on now

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    Restaurant Month returns this August, where every day is a celebration of the city centre's celebration of the city centre's culinary scene.  This year's stellar line-up includes: 100+ special menus priced at $30, $45 or $55+ per person, every...

  • Getting in and around the city centre

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    With fuel prices in the spotlight recently, we wanted to share the many ways to move around the city centre, along with information to help businesses support their teams’ commute. Public Transport There's plenty of ways to get in and around the city...

  • Membership of Heart of the City

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      Apply to be a Member here            Member sign in - view or update your details here Heart of the City is an incorporated society and Auckland's city centre business association. Membership is an...

  • Quarterly Results – March 2026

    News
    Issue date: 11 Jun 2026

    Sources: HOTC Pedestrian Count, Marketview, Colliers. Not for Reproduction. 2026 is an important year for the city centre, with major infrastructure projects nearing completion, new businesses opening, and opportunities emerging. The March...

  • Heart of the City Governance and Membership Update

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    Steps we're taking to elect a new Executive Committee.  Members are asked to review their membership details and let us know of any changes. Please review your details and advise us of any updates by Tuesday 11 August 2026.  ​Electing a...

  • Heart of the City welcomes new era as City Rail Link opening date confirmed

    News
    Issue date: 6 Aug 2026

    Ten years since the first sod was turned, Heart of the City is ecstatic that the City Rail Link is opening on 13th September.  “This is the moment we have been working towards for a decade and it marks the dawn of a new era for the city centre,”...

  • Vacant spaces initiative

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      Appealing and attractive properties are fundamental for a vibrant, successful retail environment. To support this, Heart of the City is working with property owners and managers on creative installations for vacant spaces, bringing life and...

  • Quarterly Results - June 2026

    News
    Issue date: 9 Sep 2026

    Throughout the reporting period, there was demonstrable progress in the city centre’s recovery. Foot traffic increased year-on-year, major cultural, entertainment and business events attracted thousands of visitors, and significant private-sector...

  • Notice of Executive Committee Appointments

    News
    Issue date: 17 Sep 2026

    Following a Special General Meeting on Wednesday, 16 September 2026, under the observation of the Independent Reviewer and Governance Observer, Heart of the City members voted in the following Executive Committee: Steve Bielby ...

  • Meet the Heart of the City Executive Committee

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    The Heart of the City Executive Committee is the governing body of Heart of the City Incorporated. It is responsible for the governance and strategic direction of the organisation in accordance with the Heart of the City Constitution, the Incorporated...

  • Pedestrian counts

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      Our pedestrian count data shows how many people are moving past each of our monitoring sites across the city centre in real time – 24 hours a day, seven days a week. The data can be used to make lease decisions and show the impact of special...

  • Meet the team

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    We’re a small and focused team with big aspirations for Auckland’s city centre. Find out more about each of us and what we bring to Heart of the City. Viv Beck - Chief Executive Viv leads Heart of the City, which champions a successful city centre...

  • Submission on the Proposed Auckland City Centre Planning Provisions (Section 360I Investigation)

    News
    Issue date: 16 Oct 2026

    Submission on the Proposed Auckland City Centre Planning Provisions (Section 360I Investigation)

  • A New Chapter for Queen Street Doctors

    News
    Issue date: 19 Oct 2026

    After over four decades serving the city centre, Queen Street Doctors is entering an exciting new era that preserves its patient-focused approach while also investing in its future.  Three long-standing members of the practice - GPs Dr Ali Goldkorn...

  • Latest Insights for the city centre

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    Each quarter, we delve into the latest data for Auckland's city centre. Find out about what’s happening with our spend, foot traffic and accommodation occupancy data, as well as new business news and leasing insights.  June 2026 Quarterly...

  • Police

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    The NZ Police play an important role in the city centre. Their prevention work includes focused programmes across a number of different sectors including retail theft - like  advice for small businesses on how to prevent crime and increase...

  • Restaurant Month 2025 Results

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    Keep up to date with opportunities for city centre businesses, property owners and managers to get involved with our marketing, event and activation programmes that are on throughout the year here.  Restaurant Month 2025 Taking place...

  • Marketing, event and activation opportunities for businesses

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    We offer businesses, property owners and managers opportunities to get involved in our marketing, event and activation programmes that are on throughout the year. By doing this, we're championing the city centre while also encouraging an increase in...

  • Restaurant Month 2026 served up growth for participating businesses

    News
    Issue date: 27 Oct 2026

    Restaurant Month 2026 delivered more than great dining experiences. It delivered real results for participating businesses. $3.12M in estimated additional hospitality spend generated 31% estimated average uplift attributable to participation Among...

  • Heart of the City AGM 2026

    News
    Issue date: 23 Oct 2026

    Notice is hereby given that the Annual General Meeting (AGM) of Heart of the City Incorporated will be held as follows:  Thursday, 29 October, 5.30 pm - 7.00 pm Great Barrier Room, Mövenpick Hotel Auckland, 8 Customs Street East, Auckland...

  • Heart of the City AGM 2026 Documents

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    HOTC 2026 AGM Agenda  DRAFT 2025 AGM Minutes DRAFT HOTC SGM Minutes - 16 September 2026 DRAFT HOTC 2027-2028 Business Plan and Budget