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  • Welcome to Heart of the City

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  • Membership form

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    Join Heart of the City and receive all the benefits of membership - a voice to represent you, marketing and events opportunities, business listings and regular communications. Read the full benefits of membership here. You are eligible for...

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    Media collection
    Issue date: 22 Mar 2017

  • Property

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    With over 4,000 commercially rated properties within a 1km radius of the Sky Tower, we have a dynamic property industry of owners and developers large and small, property managers and real estate advisors. Find out more about how property owners...

  • Queen Street

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    One of the city centre's most iconic streets, Queen Street, and the laneways that stem from it are significant for retail – from international luxury through to department stores, mainstream fashion and youth brands - and for the professional services...

  • Wynyard Quarter

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    On the western edge of the city centre, right on the edge of the Waitematā Harbour, is a rapidly evolving mixed-use precinct, with longstanding marine industries like boat building and the famous Auckland Fish Market and legacy industrial silos adding...

  • Britomart

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    Blending heritage commercial buildings with a nautical history and well-designed modern low and mid-rise developments, Britomart is home to a combination of creative and professional businesses and a range of high quality retail and hospitality. It’s...

  • Aotea Arts Quarter

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    Our city centre’s creative heart is home to Auckland Art Gallery Toi o Tāmaki, Auckland Central City Library, Aotea Square, Auckland Town Hall, Aotea Centre and the Civic Theatre. It also boasts a number of private dealer galleries, theatres and cinemas...

  • Federal and Elliott

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    The area west of Queen Street is anchored with hospitality and entertainment in the Federal Street and Elliott/Darby Street areas. Further north, there’s a diverse business mix including technology and education along with the High Court and supporting...

  • High Street District

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    The High Street District has an eclectic mix of independent fashion boutiques, mainstream brands, gifts and homewares, restaurants, bars, creative and professional businesses and residential apartments. The streets and lanes in the area are intimately...

  • Viaduct and Waterfront

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    The Viaduct and Waterfront precinct connects Wynyard Quarter in the west to the city centre. Made up of a number of quays, wharves, bridges and berthing areas on the edge of the Waitematā Harbour, this reclaimed land offers distinctive high quality...

  • Victoria Quarter

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    The historic warehouse and industrial area of Auckland's city centre is bounded by Hobson, Fanshawe and Union Streets and the motorway, and includes the beautiful Victoria Park. The quarter now offers a compelling mix of historic buildings and commercial...

  • Living in the city

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    As recently as 2005, only around 20,000 people called the city centre home - the most recent numbers show the current residential population has reached almost 40,000. This rate of growth is far greater than that of Auckland as a whole.* As the balance...

  • 246 Queen Street

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    A sophisticated retail, hospitality and commercial transformation has been completed at 246 Queen Street, an eight-storey example of 1960s architecture in the mid-city block between Victoria and Wellesley Streets. Designers Fearon Hay...

  • The Pacifica

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    Another skyline transforming addition to the city, completed early in 2021. The Pacifica is a 57-level apartment tower in the Fort Street area featuring a boutique hotel and a new laneway connecting Commerce and Gore Streets with shopping and dining...

  • Funding the transformation

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    It's widely recognised that the city centre plays a vital role in the economy of the Auckland region, which means its success is a priority for local and central government as well as for those of us here in the city centre. Auckland...

  • Wynyard 100

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    Wynyard 100 is a six-building mixed use development on the block bounded by Halsey, Pakenham, Gaunt and Daldy Streets. The first stage, including a 154 room Travelodge hotel, new NZ Bus office space, a Countdown Metro at ground level and 385...

  • America's Cup 2021 legacy

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    The 36th America's Cup was held in Auckland city centre's Wynyard Quarter, with the event base spread across Wynyard Point, Halsey Street wharf and Hobson Wharf. Developments in the area to enable to event to take place will have a lasting impact...

  • Britomart developments

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    Britomart is an urban regeneration success story, with refurbished heritage buildings with nautical and commercial history and well-designed modern low and mid-rise developments linked together by a number of well-used public spaces that people...

  • Commercial Bay

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    Commercial Bay is a major development by Precinct Properties completed in 2020 in the block bounded by Quay Street, Lower Queen Street and Albert Street. The project delivered 39,000sqm of office space across 39 levels in the new PwC Tower and a...

  • The vision for the city centre

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    “By 2032 Auckland's city centre will be highly regarded internationally as a centre for business and learning, innovation, entertainment, culture and urban living - all with a distinctly 'Auckland' flavour.”  -  Auckland City Centre...

  • StoreWatch

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    StoreWatch is a communication network between 170+ city centre retailers and the NZ Police that aims to reduce and prevent retail theft in the city centre. The network is designed to get retailers talking to and looking out for each other by sharing...

  • Sign me up

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    We’ll keep you on top of everything you need to know about Auckland’s city centre - from how it’s transforming and what this means for business, to what’s on in the city around you. To go to our membership sign-up for city centre businesses and...

  • Managing the impact of construction

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    Keeping the city and businesses operating as close to possible as usual during the transformational change that many spaces in the city are undergoing is a high priority for us. We work with major projects to manage the impacts of construction...

  • What we’re hearing from businesses about safety in the city centre

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    10 August 2021 Over the past couple of months, we’ve heard from over 400 city centre businesses about their thoughts and concerns about safety, through a mix of survey responses and face to face conversations. Below, we’ve detailed some of the main...

  • Downtown and waterfront

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    The exciting transformation in the area around the bottom of Queen Street and along Quay Street is complete. We now have better links between the Waitematā harbour and the city centre and some new vibrant and attractive pedestrian-...

  • Retailers: be part of bringing the Christmas cheer this year!

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    Be in to win $9,000 in prizes for your Christmas windows Following on from the fabulously festive displays of last year and positive feedback from participating retailers, we’re inviting businesses to take part in our second Christmas window ...

  • Keeping the city centre and our businesses top of mind

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    One of the ways we are working to support city centre businesses through the impacts of COVID-19 is to keep them – and the city centre – at the top of peoples’ minds.  Some businesses are not able to trade as normal currently, so keeping...

  • Options for online orders and deliveries

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  • Wynyard Quarter innovation precinct

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    As part of a wider transformation of Wynyard Quarter in partnership with council controlled organisation Panuku and alongside the development of a residential neighbourhood in the area, Precinct Properties are creating a commercial innovation...

  • Auckland City Mission - HomeGround

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    Work on Auckland City Mission's groundbreaking community facility on the site of their longstanding Hobson Street premises is nearing completion.  The new Mission redevelopment, HomeGround, designed by Stephens Lawson Architects, will assist...

  • Hotels and accommodation

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    Hotel accommodation is important for the city centre’s entire consumer sector – it supports the activity of dining, shopping, nightlife, attractions, events and more. With the tourism industry projecting a shortfall of around 2,000 Auckland hotel rooms...

  • Retail

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    The city centre is home to a number of shopping areas, each with their own distinct character and store types. Lower Queen Street is known for luxury international stores, Britomart showcases big name New Zealand designers and High Street...

  • Hospitality

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    Dining is the number one reason that people give for coming to the city centre – and with the incredible range and quality of restaurants and cafes on offer, that’s no surprise. We have a vibrant nightlife scene too and there are exciting developments...

  • Public transport

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    The city centre is the main hub of Auckland’s public transport network – all corners of the city meet here, so it’s mostly possible to get to where you want to go using buses, trains and ferries. To find out about bus, train or ferry access head to...

  • Walking and Cycling

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     It's a priority for the city centre that people can get around by walking or cycling. Making it easier for people to do this has a range of individual benefits – boosting productivity and health – while also reducing traffic congestion and carbon...