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  • City Centre Safety Hubs

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    Safety Hubs are in place to provide additional safety support at key locations across the city centre. These have come about following a pop-up trial during FIFA Women’s World Cup that we partnered with Community Patrols NZ on. They are places people...

  • City Centre Calendar

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    Upcoming events happening across the heart of the city are here.  

  • Our Priorities

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    Our vision is that by 2026, which will see both the City Rail Link and International Convention Centre open, is for Auckland’s city centre to be a vibrant, 24/7 international city that is loved by locals and visitors alike. Summary of our strategic...

  • Latest Campaign Results

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    Keep up to date with opportunities for city centre businesses, property owners and managers to get involved with our marketing, event and activation programmes that are on throughout the year here.  Restaurant Month 2025 Taking place...

  • The vision for the city centre

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    “By 2032 Auckland's city centre will be highly regarded internationally as a centre for business and learning, innovation, entertainment, culture and urban living - all with a distinctly 'Auckland' flavour.”  -  Auckland City Centre...

  • Meet the Heart of the City Executive Committee

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    The Heart of the City Executive Committee consists of up to 11 voting members who either work or own a business located within our boundaries, along with a representative from the Waitemata Local Board. The role of the Executive Committee is to...

  • Annual Reports

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    You can find all of our official AGM minutes and audited financial statements here, as well as an overview of each year’s organisational highlights in our annual Year in Review publication. 2025 Year in Highlights 2025 Manager Written Report - Member...

  • Pedestrian counts

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      Our pedestrian count data shows how many people are moving past each of our monitoring sites across the city centre in real time – 24 hours a day, seven days a week. The data can be used to make lease decisions and show the impact of special...

  • Meet the team

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    We’re a small and focused team with big aspirations for Auckland’s city centre. Find out more about each of us and what we bring to Heart of the City. Viv Beck - Chief Executive Viv leads Heart of the City, which champions a successful city centre...

  • Heart of the City Safety team

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    Security patrols are operating in Queen Street and surrounding areas to support a safer public environment. They will de-escalate issues and escalate to Police when necessary.  Our safety team can be contacted on 099 61 61 61 during...

  • AT parking deal for tradies

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    To help free up on-street parking spaces, Auckland Transport (AT) has a deal especially for tradies. Tradies working on a job site in central Auckland may park in the Victoria Street or Civic car parks. They can get a 50% discount on hourly...