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  • City Centre Safety Plan

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  • Feedback on Room to Move in the City Centre

    News
    Issue date: 31 Mar 2025

    This is a summary of feedback to Auckland Transport's draft proposals to inform the development of Room to Move - a parking management plan for the city centre.  Key points made:  With a mandate to support business, we have been concerned...

  • America’s Cup – golden opportunity missed

    News
    Issue date: 1 Apr 2025

    “The news that Auckland is unable to proceed with a bid to host the next America’s Cup in 2027 is seriously disheartening. This was a golden opportunity to utilise purpose-built infrastructure and reap a timely economic return”, said Viv Beck, Chief...

  • Latest Campaign Results

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    Keep up to date with opportunities for city centre businesses, property owners and managers to get involved with our marketing, event and activation programmes that are on throughout the year here.  Lunar New Year 2024: In February, the city...

  • Christmas 2024 had some great results

    News
    Issue date: 31 Mar 2025

    Aucklanders got into the seasonal spirit with 20+ festive music, art, decorations and lighting that filled the city centre’s public spaces throughout December. Our Christmas marketing campaign, along with the introduction of Te Manaaki, our new...

  • Supporting businesses to survive construction – essential not an afterthought

    News
    Issue date: 3 Apr 2025

    Heart of the City welcomes NZIER’s latest Insight report, released today, outlining the need to build construction impacts and financial support into infrastructure decision-making from the outset. “Local businesses impacted by CRL construction have...

  • St James Theatre restoration

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    In February 2025, Auckland Council reconfirmed its funding contribution towards the project. It follows a commitment from the Government in 2023. This great outcome was the result of lots of individuals and organisations - including ourselves -...

  • Parking

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    On-Street and Parking Buildings There’s lots of parking available in the city centre from as little as $2.50 an hour off-peak. Up-to-date parking information is available here.

  • Contacts for business groups

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    If you're seeking advice on your business, or want to keep up to date with the latest business tools and information, here's a few useful links. In some cases, paid membership is required. Tātaki Auckland Unlimited Phone: (09) 309 2677 Address:...

  • Useful city contacts

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    Your quick guide to who to contact when in order to help keep the city centre safe, beautiful and enjoyable. If you have any other questions or anything you’d like to discuss about the city centre and doing business here – we’d love...

  • Contact us

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    Physical Address The SAP Tower Level 23, 151 Queen Street  Auckland, 1010 Postal Address PO Box 105 331 Auckland, 1143 General enquiries   Ph: (09) 379 8000 Email us: info@hotcity.co.nz Safety enquiries ...

  • The vision for the city centre

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    “By 2032 Auckland's city centre will be highly regarded internationally as a centre for business and learning, innovation, entertainment, culture and urban living - all with a distinctly 'Auckland' flavour.”  -  Auckland City Centre...

  • Managing the impact of construction

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    Keeping the city and businesses operating as close to possible as usual during the transformational change that many spaces in the city are undergoing is a high priority for us. We work with major projects to manage the impacts of construction...

  • The City Centre Advisory Panel and Targeted Rate

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    We are a member of the City Centre Advisory Panel (CCAP).  The City Centre Advisory Panel assists and advises on city centre issues and achieving the vision and strategic outcomes of the Auckland Plan, City Centre Master Plan and...

  • Marketing, event and activation opportunities for businesses

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    We offer businesses, property owners and managers opportunities to get involved in our marketing, event and activation programmes that are on throughout the year. By doing this, we're championing the city centre while also encouraging an increase in...

  • Latest Insights for the city centre

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    Each quarter, we delve into the latest data for Auckland's city centre. Find out about what’s happening with our spend, foot traffic and accommodation occupancy data, as well as new business news and leasing insights.  March 2025 ...

  • March 2025 Quarterly Results

    News
    Issue date: 15 May 2025

    Source: Marketview. Not for Reproduction. Out-of-towners flocked to country superstar Luke Combs and the Auckland debut of the SailGP one weekend in January. Valentine’s Day 2025 saw lovers boost overall spend compared to the previous year, and...

  • AT parking deal for tradies

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    To help free up on-street parking spaces, Auckland Transport (AT) has introduced a new deal especially for tradies. AT  currently has a trial offer where tradies may park in the Victoria Street Carpark and get a 50% discount on...

  • Auckland Council asleep at wheel with AT plans

    News
    Issue date: 22 May 2025

    Unacceptable challenges for business – city centre should be accessible for everyone Gutted at the news Smith & Caughey has announced it will be closing its doors at the end of July, Heart of the City expects Auckland Council to step up and...

  • Submission on the Time of Use Charging Amendment Bill 

    News
    Issue date: 29 Apr 2025

    Our submission to the Time of Use Charging (TOUC) Bill - which provides the legal basis for local authorities, such as Auckland Council, to implement time-of-use charging schemes - highlights the need to increase local representation through the...

  • Restaurant Month 2025: Celebrating 15 years of dishing up the unexpected

    News
    Issue date: 1 Jul 2025

    Enjoy a feast of city-only experiences, global flavours and unmissable dining in the heart of the city. This August marks a major milestone as the iconic Heart of the City Auckland Restaurant Month returns to the city for its 15th year -...

  • Pat Menzies celebrates 50 years in the city centre

    News
    Issue date: 17 Jul 2025

    2025 marks 50 years of Pat Menzies in the city centre! We sat down with Pat himself and  Retail Care Manager Andy (Pat's right-hand man for over 30 years). Together, they told the tale of Pat Menzies - how it came to be, their...

  • Heart of the City heralds opening of permanent police station in city centre

    News
    Issue date: 18 Jul 2025

    The opening of a permanent police station is a key milestone in the strong effort to boost safety in the city centre - our international gateway, which delivers 20% of Auckland’s and 10% of New Zealand’s GDP.  Heart of the City Chief Executive...

  • CCTV footage as a tool for a safer city centre

    News
    Issue date: 20 Jul 2022

    CCTV can be a useful tool in addressing crime and supporting a safer city centre. Below is detail about making footage available for investigations and providing information about private CCTV coverage of public spaces as part of a wider network....

  • Vacant spaces initiative

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    Appealing and attractive properties are fundamental for a vibrant, successful retail environment. To support this, Heart of the City is working with property owners and managers on creative installations for vacant spaces, bringing life and colour to the...

  •  Stalemate on bed tax must be resolved with new approach to drive growth

    News
    Issue date: 13 Aug 2025

    Auckland’s city centre is at a crossroads and it’s time for central government to come together with local government and the private sector to chart a clear path forward. After a decade of disruptive public construction, the harshest Covid impacts...

  • Diners toast 15 years of Restaurant Month with strong sales

    News
    Issue date: 12 Aug 2025

    84% of tickets snapped up, already surpassing last year’s total. Diners have shown their appetite for unique dining experiences is as strong as ever, with Heart of the City Auckland Restaurant Month 2025 off to a great start. 84% of all available...

  • Submission on High Street Improvements Proposal

    News
    Issue date: 20 Aug 2025

    Sent to Auckland Council via email, 18 August 2025 Heart of the City represents the interests of businesses and property owners in Auckland's city centre. We advocate for a vibrant, accessible, safe, and welcoming city centre that is a great place to do...

  • June 2025 Quarterly Insights

    News
    Issue date: 21 Aug 2025

    The June quarter was challenging for many city centre street trading businesses, reflecting persistent trends.   The latest State of the Nation report highlights the city centre’s great potential, but urgent, coordinated action is essential to...

  • Terms and Conditions for Heart of the City surveys

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    The winner will be drawn at random. They will be contacted within 72 hours of the survey closing via email and/or phone.  The winner must reply within 48 hours to maintain eligibility. If there is no response, the winner will be redrawn at random...

  • City Centre Safety Hubs

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    Safety Hubs are in place to provide additional safety support at key locations across the city centre. These have come about following a pop-up trial during FIFA Women’s World Cup that we partnered with Community Patrols NZ on. They are places people...

  • Pedestrian counts

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      Our pedestrian count data shows how many people are moving past each of our monitoring sites across the city centre in real time – 24 hours a day, seven days a week. The data can be used to make lease decisions and show the impact of special...

  • City Centre Calendar

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    Upcoming events happening across the heart of the city are here.  

  • Heart of the City AGM 2025

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    Issue date: 20 Aug 2025

    Heart of the City members are invited to join us to look back on our past year of activity, hear what we have planned for the year ahead and look after our annual governance requirements - including the election of our...

  • Meet the team

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    We’re a small and focused team with big aspirations for Auckland’s city centre. Find out more about each of us and what we bring to Heart of the City. Viv Beck - Chief Executive Viv leads Heart of the City, which champions a successful city centre...