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To help free up on-street parking spaces, Auckland Transport (AT) has introduced a new deal especially for tradies. AT  currently has a trial offer where tradies may park in the Victoria Street Carpark and get a 50% discount on...

Appealing and attractive properties are fundamental for a vibrant, successful retail environment. To support this, Heart of the City is working with property owners and managers on creative installations for vacant spaces, bringing life and colour to the...

The winner will be drawn at random. They will be contacted within 72 hours of the survey closing via email and/or phone.  The winner must reply within 48 hours to maintain eligibility. If there is no response, the winner will be redrawn at random...

Safety Hubs are in place to provide additional safety support at key locations across the city centre. These have come about following a pop-up trial during FIFA Women’s World Cup that we partnered with Community Patrols NZ on. They are places people...

Upcoming events happening across the heart of the city are here.  

We’re a small and focused team with big aspirations for Auckland’s city centre. Find out more about each of us and what we bring to Heart of the City. Viv Beck - Chief Executive Viv leads Heart of the City, which champions a successful city centre...

You can find all of our official AGM minutes and audited financial statements here, as well as an overview of each year’s organisational highlights in our annual Year in Review publication. 2025 Year in Highlights 2025 Audited Financial Statements...

Our vision is that by 2026, which will see both the City Rail Link and International Convention Centre open, is for Auckland’s city centre to be a vibrant, 24/7 international city that is loved by locals and visitors alike. Summary of our strategic...

The Heart of the City Executive Committee consists of up to 11 voting members who either work or own a business located within our boundaries, along with a representative from the Waitemata Local Board. The role of the Executive Committee is to...

  Our pedestrian count data shows how many people are moving past each of our monitoring sites across the city centre in real time – 24 hours a day, seven days a week. The data can be used to make lease decisions and show the impact of special...

Keep up to date with opportunities for city centre businesses, property owners and managers to get involved with our marketing, event and activation programmes that are on throughout the year here.  Restaurant Month 2025 Taking place...