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  • Auckland’s city centre police station welcomed

    News
    Issue date: 25 Nov 2024

    Viv Beck, Chief Executive of Heart of the City says that “We’re very pleased with today’s announcement of a permanent police station for the city centre.   With overall crime trending down over the last year, this is key piece of the safety...

  • Auckland's new giant Christmas tree - a bright new chapter for the city this Christmas

    News
    Issue date: 4 Nov 2024

    Tāmaki Makaurau’s magical Christmas tree set to illuminate the heart of the city from 23 November  This festive season, Te Komititanga, Auckland's premier public square in lower Queen Street, will host the spectacular debut of a magical new...

  • Safety in the city centre

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    Ensuring the city centre is a vibrant, enjoyable and safe place is important to Heart of the City, and there’s a lot in place to specifically support safety. Our own Safety Team, in their eye-catching uniforms, are in and around Queen Street 24/7....

  • Police

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    The NZ Police play an important role in the city centre. Their prevention work includes focused programmes across a number of different sectors including retail theft - like the StoreWatch programme and advice for small businesses on...

  • Putting up business signs

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    The Auckland Council Signs Bylaw 2022 outlines rules on what’s permitted in terms of signage here. It also helps ensure that signs don’t get in the way of people walking on the footpath, or traffic on the roads or stop people from seeing into a...

  • Heart of the City Safety team

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    Security patrols are operating in Queen Street and surrounding areas to support a safer public environment. They will de-escalate issues and escalate to Police when necessary.  Our safety team can be contacted on 099 61 61 61 during...

  • Fingers celebrates 50 years in the city centre

    News
    Issue date: 2 Dec 2024

    2024 marks 50 years of Fingers Contemporary Jewellery in the city centre! We sat down with one of its founders (and practising artist) Alan Preston who told us the story of Fingers - how it came to be, his favourite memories and hopes for...

  • Midtown Regeneration Project

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  • Te Manaaki is spreading the Christmas cheer

    News
    Issue date: 2 Dec 2024

    Te Manaaki - the spectacular new Christmas tree – is installed in Te Komititanga in lower Queen Street. Standing 18.4 metres high and decorated with over 10,000 individual led lights, 4,000 vibrant Pōhutukawa flowers and over 200 giant baubles...

  • Victoria Street Carpark trial offer – free Loading and Servicing

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    Auckland Transport (AT) is offering businesses and their suppliers up to 30 minutes free parking in the Victoria Street Carpark for all loading and servicing activities. More about the trial The goal is to make the pickup and delivery of...

  • Christmas in the city centre

    News
    Issue date: 3 Dec 2024

    It's beginning to look a lot like Christmas in the city centre. Have you spotted our Christmas campaign on billboards, adshels, buses and digital? It's also running across radio advertising and this year, we're targeting both local audiences and some...

  • The Wynyard Quarter bridge has reopened and it’s time to enjoy a magic trifecta

    News
    Issue date: 13 Dec 2024

    The Wynyard Quarter bridge has reopened and it’s time to enjoy a magic trifecta Heart of the City research shows that when you mix the waterfront with events and dining, it’s a hit with Aucklanders. So, it’s big news that the sorely missed Te Wero...

  • Summer in the City Centre

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  • Lunar New Year 2025

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  • Meet the Heart of the City Executive Committee

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    The Heart of the City Executive Committee consists of up to 11 voting members who either work or own a business located within our boundaries, along with a representative from the Waitemata Local Board. The role of the Executive Committee is to...

  • Our Priorities

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    Our vision is that by 2026, which will see both the City Rail Link and International Convention Centre open, is for Auckland’s city centre to be a vibrant, 24/7 international city that is loved by locals and visitors alike. Summary of our strategic...

  • Delay to city centre overnight parking welcomed

    News
    Issue date: 12 Feb 2025

    Heart of the City, Auckland’s city centre business association, welcomes Auckland Transport’s decision to keep overnight parking free for another year.    Viv Beck, Chief Executive, Heart of the City says that  “AT is to be commended for...

  • September Quarterly Insights: A mixed bag, with foot traffic up, spend down and business confidence boost

    News
    Issue date: 14 Nov 2024

    The September quarter has been a mixed bag for the city centre.  Our overall foot traffic and spending were down by -9% and -12% respectively. The dip in spend is consistent with national trends for the quarter. Hearteningly, pedestrian...

  • New Zealand International Convention Centre

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    The New Zealand International Convention Centre (NZICC) is a joint venture between the NZ Government and SkyCity Entertainment Group for a space that will accommodate up to 3150 delegates for conferences, host up to 33 meetings at any one time and...

  • Supporting a successful city centre

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    We support and champion the city and its transformation, working in a number of ways to make the city centre a more positive place to do business. Development planning, engagement and response As we are in the midst of a period of incredible...

  • Advocating for business

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    We’re part of a wide range of conversations with local and national government, other membership associations and the private sector, advocating and lobbying for business interests in the future shaping of the city. You can see the submissions we've made...

  • Lunar New Year food tours a hit

    News
    Issue date: 20 Feb 2025

    It was fantastic to celebrate the Lunar New Year - and Year of the Snake - with events and activations across the city centre. The programme included our walking food tours with Lincoln's Table. For the second year in a row, the series quickly sold out....

  • Latest Insights for the city centre

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    Each quarter, we delve into the latest data for Auckland's city centre. Find out about what’s happening with our spend, foot traffic and accommodation occupancy data, as well as new business news and leasing insights.  December 2024 Quarterly...

  • December 2024 Quarterly Insights

    News
    Issue date: 20 Feb 2025

    Auckland CBD strip retail vacancy rates decreased for the sixth consecutive biannual survey (Colliers); three sold-out Coldplay gigs caused hotel rooms to be fully booked; and international spend more than doubled compared to the previous quarter. The...

  • Marketing, event and activation opportunities for businesses

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    We offer businesses, property owners and managers opportunities to get involved in our marketing, event and activation programmes that are on throughout the year. By doing this, we're championing the city centre while also encouraging an increase in...

  • Feedback open on changes to city centre parking and kerbside spaces

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  • Rubbish and recycling

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    Managing rubbish and keeping the city tidy is important in how visitors, workers and residents see the city. With the high numbers of people, buildings, businesses and traffic here in the city centre, rubbish needs to be managed carefully. Businesses...

  • Who to contact about E-Scooters

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  • Auckland Council Compliance Wardens

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  • Heart of the City is over the moon the St James’s restoration is all go

    News
    Issue date: 27 Feb 2025

    Heart of the City is over the moon with the news that the St James Theatre’s restoration is now full steam ahead, with Auckland Council today reconfirming its funding contribution towards the project. Viv Beck, Chief Executive of Heart of the City, says...

  • Restaurant Month 2024 results

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    Taking place for a 14th time, over 100 special menus at $30, $45 and $55+ price points were available over the month of August, as well as 25+ incredible dining events from walking food tours to taco masterclasses and more.  The programme...

  • Membership: being part of Heart of the City

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      Auckland’s city centre is home to the largest business community in New Zealand, generating around 20% of the region’s GDP in less than 1% of its area. More information about how we...

  • Making the most of your business’ online presence

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    All businesses can benefit from a well-planned online presence. If you’re not sure where to start, we’ve outlined free training options and some basic principles below. MBIE Digital Boost Programme: This free programme has been built by the Ministry of...

  • Supporting the city centre environment

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  • Hotel developments

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    In response to demand for top quality hotel accommodation, a number of projects are currently underway. Under construction and planned   Raddison Red (opening 2025) 280 Queen Street - the hotel will be across 11 storeys and feature 322...

  • Auckland Council Compliance Wardens

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    Auckland Council Compliance Wardens (formerly known as CityWatch in the city centre) work to support a safe city centre environment in line with Auckland’s bylaws,including the Signs and Public Safety and Nuisance Bylaws. The team’s on-street presence...