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  • City Centre Safety Hubs

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    Safety Hubs are in place to provide additional safety support at key locations across the city centre. These have come about following a pop-up trial during FIFA Women’s World Cup that we partnered with Community Patrols NZ on. They are places people...

  • Supporting Employment

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    The Ministry of Social Development (MSD) offers a range of services to support businesses looking to employ new staff, including: No fee recruitment services that connect employers to New Zealand's largest pool of job seekers. Support for wages and...

  • Resources for businesses

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    Resources for your business Programme What it does and how to apply Business Continuity Planning  Simple downloadable templates and planning resources for Emergency and Business Continuity Plans, helping...

  • Art Week 2024

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  • Restaurant Month 2024 is on now

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    Restaurant Month returns this August, where every day is a celebration of the city centre's celebration of the city centre's culinary scene.  This year's stellar line-up includes: 100+ special menus priced at $30, $45 or $55+ per person, every...

  • Restaurant Month returns for 2023 - get involved!

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    We’re excited to bring Restaurant Month back to the city centre between 1- 31 August 2023 and restaurants offering table service within our boundary can get involved! Lemongrass Productions is our official event manager for Restaurant Month and...

  • Terms and Conditions for the Late Night Art business survey 2024

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    The winner will be drawn at random. They will be contacted on Monday 4 November 2024 via email and/or phone. The winner must reply by midday, Thursday 7 November 2024 to maintain eligibility. To be eligible for entry, participants...

  • Annual Reports

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    You can find all of our official AGM minutes and audited financial statements here, as well as an overview of each year’s organisational highlights in our annual Year in Review publication. 2024 Year in Highlights 2024 Audited Financial Statements...

  • Auckland's new giant Christmas tree - a bright new chapter for the city this Christmas

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  • Safety in the city centre

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    Ensuring the city centre is a vibrant, enjoyable and safe place is important to Heart of the City, and there’s a lot in place to specifically support safety. Our own Safety Team, in their eye-catching uniforms, are in and around Queen Street 24/7....

  • Police

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    The NZ Police play an important role in the city centre. Their prevention work includes focused programmes across a number of different sectors including retail theft - like the StoreWatch programme and advice for small businesses on...

  • Putting up business signs

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    The Auckland Council Signs Bylaw 2022 outlines rules on what’s permitted in terms of signage here. It also helps ensure that signs don’t get in the way of people walking on the footpath, or traffic on the roads or stop people from seeing into a...

  • Heart of the City Safety team

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    Security patrols are operating in Queen Street and surrounding areas to support a safer public environment. They will de-escalate issues and escalate to Police when necessary.  Our safety team can be contacted on 099 61 61 61 during...

  • Midtown Regeneration Project

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  • Victoria Street Carpark trial offer – free Loading and Servicing

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    Auckland Transport (AT) is offering businesses and their suppliers up to 30 minutes free parking in the Victoria Street Carpark for all loading and servicing activities. More about the trial The goal is to make the pickup and delivery of...

  • Summer in the City Centre

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  • Lunar New Year 2025

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  • Meet the Heart of the City Executive Committee

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    The Heart of the City Executive Committee consists of up to 11 voting members who either work or own a business located within our boundaries, along with a representative from the Waitemata Local Board. The role of the Executive Committee is to...

  • Our Priorities

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    Our vision is that by 2026, which will see both the City Rail Link and International Convention Centre open, is for Auckland’s city centre to be a vibrant, 24/7 international city that is loved by locals and visitors alike. Summary of our strategic...

  • New Zealand International Convention Centre

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    The New Zealand International Convention Centre (NZICC) is a joint venture between the NZ Government and SkyCity Entertainment Group for a space that will accommodate up to 3150 delegates for conferences, host up to 33 meetings at any one time and...

  • Supporting a successful city centre

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    We support and champion the city and its transformation, working in a number of ways to make the city centre a more positive place to do business. Development planning, engagement and response As we are in the midst of a period of incredible...

  • Advocating for business

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    We’re part of a wide range of conversations with local and national government, other membership associations and the private sector, advocating and lobbying for business interests in the future shaping of the city. You can see the submissions we've made...

  • Latest Insights for the city centre

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    Each quarter, we delve into the latest data for Auckland's city centre. Find out about what’s happening with our spend, foot traffic and accommodation occupancy data, as well as new business news and leasing insights.  December 2024 Quarterly...

  • Marketing, event and activation opportunities for businesses

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    We offer businesses, property owners and managers opportunities to get involved in our marketing, event and activation programmes that are on throughout the year. By doing this, we're championing the city centre while also encouraging an increase in...

  • Feedback open on changes to city centre parking and kerbside spaces

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  • Rubbish and recycling

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    Managing rubbish and keeping the city tidy is important in how visitors, workers and residents see the city. With the high numbers of people, buildings, businesses and traffic here in the city centre, rubbish needs to be managed carefully. Businesses...

  • Who to contact about E-Scooters

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  • Auckland Council Compliance Wardens

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  • Restaurant Month 2024 results

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    Taking place for a 14th time, over 100 special menus at $30, $45 and $55+ price points were available over the month of August, as well as 25+ incredible dining events from walking food tours to taco masterclasses and more.  The programme...

  • Membership: being part of Heart of the City

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      Auckland’s city centre is home to the largest business community in New Zealand, generating around 20% of the region’s GDP in less than 1% of its area. More information about how we...

  • Making the most of your business’ online presence

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    All businesses can benefit from a well-planned online presence. If you’re not sure where to start, we’ve outlined free training options and some basic principles below. MBIE Digital Boost Programme: This free programme has been built by the Ministry of...

  • Supporting the city centre environment

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  • Hotel developments

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    In response to demand for top quality hotel accommodation, a number of projects are currently underway. Under construction and planned   Raddison Red (opening 2025) 280 Queen Street - the hotel will be across 11 storeys and feature 322...

  • Auckland Council Compliance Wardens

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    Auckland Council Compliance Wardens (formerly known as CityWatch in the city centre) work to support a safe city centre environment in line with Auckland’s bylaws,including the Signs and Public Safety and Nuisance Bylaws. The team’s on-street presence...

  • Residential developments

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    The number of people living in the city centre is growing at great pace, and a large number of residential development projects are either under construction or proposed to meet the growing demand. Completed The Pacifica The Pacifica is New...

  • Reducing homelessness

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    Addressing homelessness is a high priority for the city centre. We actively support initiatives to reduce homelessness in Auckland by facilitating conversations, lobbying and advocacy while working alongside the Auckland City Mission, Lifewise and...