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  • Supporting a successful city centre

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    We support and champion the city and its transformation, working in a number of ways to make the city centre a more positive place to do business. Development planning, engagement and response As we are in the midst of a period of incredible...

  • Advocating for business

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    We’re part of a wide range of conversations with local and national government, other membership associations and the private sector, advocating and lobbying for business interests in the future shaping of the city. You can see the submissions we've made...

  • Lunar New Year food tours a hit

    News
    Issue date: 20 Feb 2025

    It was fantastic to celebrate the Lunar New Year - and Year of the Snake - with events and activations across the city centre. The programme included our walking food tours with Lincoln's Table. For the second year in a row, the series quickly sold out....

  • December 2024 Quarterly Insights

    News
    Issue date: 20 Feb 2025

    Auckland CBD strip retail vacancy rates decreased for the sixth consecutive biannual survey (Colliers); three sold-out Coldplay gigs caused hotel rooms to be fully booked; and international spend more than doubled compared to the previous quarter. The...

  • Feedback open on changes to city centre parking and kerbside spaces

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  • Rubbish and recycling

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    Managing rubbish and keeping the city tidy is important in how visitors, workers and residents see the city. With the high numbers of people, buildings, businesses and traffic here in the city centre, rubbish needs to be managed carefully. Businesses...

  • Who to contact about E-Scooters

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  • Auckland Council Compliance Wardens

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  • Heart of the City is over the moon the St James’s restoration is all go

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    Issue date: 27 Feb 2025

    Heart of the City is over the moon with the news that the St James Theatre’s restoration is now full steam ahead, with Auckland Council today reconfirming its funding contribution towards the project. Viv Beck, Chief Executive of Heart of the City, says...

  • Restaurant Month 2024 results

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    Taking place for a 14th time, over 100 special menus at $30, $45 and $55+ price points were available over the month of August, as well as 25+ incredible dining events from walking food tours to taco masterclasses and more.  The programme...

  • The Red Boats

    Directory Listing

    We are a family run business operating from Westhaven Marina. We have three vessels: one fishing boat and two ferry boats that are also great to hold parties on. We offer a range of public and private charters and can customise where possible to...

  • Supporting the city centre environment

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  • Reducing homelessness

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    Addressing homelessness is a high priority for the city centre. We actively support initiatives to reduce homelessness in Auckland by facilitating conversations, lobbying and advocacy while working alongside the Auckland City Mission, Lifewise and...

  • Feedback on an integrated Transport Plan for Auckland

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    Issue date: 14 May 2023

    The Office of the Mayor and New Zealand Government sought high-level feedback on the development of an integrated Transport Plan for Auckland. We submitted the following: We want to see a reliable, effective and integrated transport plan and...

  • Your views

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    We regularly ask for our members’ views on topics so we have a good understanding of priorities, opportunities and challenges for city centre businesses. We also share opportunities for businesses to provide their own feedback on plans and proposals....

  • Our funding

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    Our work is funded by a combination of the Heart of the City BID targeted rate and funds invested directly into our campaigns and work programmes by the public and private sector. Auckland Council applies the HOTC BID targeted rate which is collected...

  • Heart of the City welcomes additional funding for safety

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    Issue date: 19 Mar 2025

    There's been a lot of effort to support improved safety in our city centre, including more police on the beat, a permanent police station opening soon, our own HOTC safety team and Auckland Council's compliance wardens.  These efforts have...

  • Loading and servicing

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    Fort Lane in Auckland's city centre. Image: Sacha Stejko Despite being a vital part of doing business and maintaining a successful city centre, many businesses, property owners and their suppliers struggle with loading, servicing and...

  • City demographics

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    The city centre community is made up of a diverse range of people who live here or come for work, study, shopping or leisure. 38,280 residents* 158,931 workers* Working for 15,501 businesses of all types and sizes 53,860 university...

  • Auckland Transport’s Fareshare to help with employee travel costs

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  • Queen Street's Authorised Vehicles Only Zone (AVO)

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  • 88 Shortland Street

    Directory Listing

  • Getting around the Aotea Arts Quarter

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  • Commuting to Wynyard Quarter

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    The independently led group of businesses, Wynyard Quarter Transport Management Association (WQTMA), aims to provide transportation advice and solutions to the Wynyard Quarter area, including for commuters.  

  • Submission to Auckland Council’s Annual Budget 2024/2025

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    Issue date: 31 Mar 2025

    Introduction: Heart of the City (HOTC) is the business association for Auckland’s city centre, operating a Business Improvement District (BID). We represent the interests of businesses and property owners. Our purpose is to champion a successful city...

  • City Centre Safety Plan

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  • Feedback on Room to Move in the City Centre

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    Issue date: 31 Mar 2025

    This is a summary of feedback to Auckland Transport's draft proposals to inform the development of Room to Move - a parking management plan for the city centre.  Key points made:  With a mandate to support business, we have been concerned...

  • America’s Cup – golden opportunity missed

    News
    Issue date: 1 Apr 2025

    “The news that Auckland is unable to proceed with a bid to host the next America’s Cup in 2027 is seriously disheartening. This was a golden opportunity to utilise purpose-built infrastructure and reap a timely economic return”, said Viv Beck, Chief...

  • Christmas 2024 had some great results

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    Issue date: 31 Mar 2025

    Aucklanders got into the seasonal spirit with 20+ festive music, art, decorations and lighting that filled the city centre’s public spaces throughout December. Our Christmas marketing campaign, along with the introduction of Te Manaaki, our new...

  • Supporting businesses to survive construction – essential not an afterthought

    News
    Issue date: 3 Apr 2025

    Heart of the City welcomes NZIER’s latest Insight report, released today, outlining the need to build construction impacts and financial support into infrastructure decision-making from the outset. “Local businesses impacted by CRL construction have...

  • David Clark mind body soul

    Directory Listing

    David Clark is a certified massage therapist based in Auckland, New Zealand, specializing in Shiatsu, Ampuku abdominal massage, and deep tissue therapeutic techniques. Operating from his practice, Mind Body Soul, located at 131 Queen Street,...

  • Parking

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    On-Street and Parking Buildings There’s lots of parking available in the city centre from as little as $2.50 an hour off-peak. Up-to-date parking information is available here.

  • Zen Japanese Massage Platinum

    Directory Listing

    We harmonise traditional Japanese massage techniques with modern wellness practices to provide a unique healing experience. Our mission is to deliver a tranquil environment where your body and mind can achieve balance, relaxation, and rejuvenation. 5...

  • Contacts for business groups

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    If you're seeking advice on your business, or want to keep up to date with the latest business tools and information, here's a few useful links. In some cases, paid membership is required. Tātaki Auckland Unlimited Phone: (09) 309 2677 Address:...

  • March 2025 Quarterly Results

    News
    Issue date: 15 May 2025

    Source: Marketview. Not for Reproduction. Out-of-towners flocked to country superstar Luke Combs and the Auckland debut of the SailGP one weekend in January. Valentine’s Day 2025 saw lovers boost overall spend compared to the previous year, and...

  • Dong Tattoo Studio

    Directory Listing

    Watercolour and fineline tattoos specialist. Our artists will make its come true!