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  • Rubbish and recycling

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    Managing rubbish and keeping the city tidy is important in how visitors, workers and residents see the city. With the high numbers of people, buildings, businesses and traffic here in the city centre, rubbish needs to be managed carefully. Businesses...

  • Who to contact about E-Scooters

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  • Auckland Council Compliance Wardens

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  • Heart of the City is over the moon the St James’s restoration is all go

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    Issue date: 27 Feb 2025

    Heart of the City is over the moon with the news that the St James Theatre’s restoration is now full steam ahead, with Auckland Council today reconfirming its funding contribution towards the project. Viv Beck, Chief Executive of Heart of the City, says...

  • Restaurant Month 2024 results

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    Taking place for a 14th time, over 100 special menus at $30, $45 and $55+ price points were available over the month of August, as well as 25+ incredible dining events from walking food tours to taco masterclasses and more.  The programme...

  • Supporting the city centre environment

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  • Reducing homelessness

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    Addressing homelessness is a high priority for the city centre. We actively support initiatives to reduce homelessness in Auckland by facilitating conversations, lobbying and advocacy while working alongside the Auckland City Mission, Lifewise and...

  • Feedback on an integrated Transport Plan for Auckland

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    Issue date: 14 May 2023

    The Office of the Mayor and New Zealand Government sought high-level feedback on the development of an integrated Transport Plan for Auckland. We submitted the following: We want to see a reliable, effective and integrated transport plan and...

  • Your views

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    We regularly ask for our members’ views on topics so we have a good understanding of priorities, opportunities and challenges for city centre businesses. We also share opportunities for businesses to provide their own feedback on plans and proposals....

  • Our funding

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    Our work is funded by a combination of the Heart of the City BID targeted rate and funds invested directly into our campaigns and work programmes by the public and private sector. Auckland Council applies the HOTC BID targeted rate which is collected...

  • Heart of the City welcomes additional funding for safety

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    Issue date: 19 Mar 2025

    There's been a lot of effort to support improved safety in our city centre, including more police on the beat, a permanent police station opening soon, our own HOTC safety team and Auckland Council's compliance wardens.  These efforts have...

  • Loading and servicing

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    Fort Lane in Auckland's city centre. Image: Sacha Stejko Despite being a vital part of doing business and maintaining a successful city centre, many businesses, property owners and their suppliers struggle with loading, servicing and...

  • City demographics

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    The city centre community is made up of a diverse range of people who live here or come for work, study, shopping or leisure. 38,280 residents* 158,931 workers* Working for 15,501 businesses of all types and sizes 53,860 university...

  • Auckland Transport’s Fareshare to help with employee travel costs

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  • Queen Street's Authorised Vehicles Only Zone (AVO)

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  • Getting around the Aotea Arts Quarter

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  • Commuting to Wynyard Quarter

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    The independently led group of businesses, Wynyard Quarter Transport Management Association (WQTMA), aims to provide transportation advice and solutions to the Wynyard Quarter area, including for commuters.  

  • Submission to Auckland Council’s Annual Budget 2024/2025

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    Issue date: 31 Mar 2025

    Introduction: Heart of the City (HOTC) is the business association for Auckland’s city centre, operating a Business Improvement District (BID). We represent the interests of businesses and property owners. Our purpose is to champion a successful city...

  • City Centre Safety Plan

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  • Feedback on Room to Move in the City Centre

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    Issue date: 31 Mar 2025

    This is a summary of feedback to Auckland Transport's draft proposals to inform the development of Room to Move - a parking management plan for the city centre.  Key points made:  With a mandate to support business, we have been concerned...

  • America’s Cup – golden opportunity missed

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    Issue date: 1 Apr 2025

    “The news that Auckland is unable to proceed with a bid to host the next America’s Cup in 2027 is seriously disheartening. This was a golden opportunity to utilise purpose-built infrastructure and reap a timely economic return”, said Viv Beck, Chief...

  • Christmas 2024 had some great results

    News
    Issue date: 31 Mar 2025

    Aucklanders got into the seasonal spirit with 20+ festive music, art, decorations and lighting that filled the city centre’s public spaces throughout December. Our Christmas marketing campaign, along with the introduction of Te Manaaki, our new...

  • Supporting businesses to survive construction – essential not an afterthought

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    Issue date: 3 Apr 2025

    Heart of the City welcomes NZIER’s latest Insight report, released today, outlining the need to build construction impacts and financial support into infrastructure decision-making from the outset. “Local businesses impacted by CRL construction have...

  • Parking

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    On-Street and Parking Buildings There’s lots of parking available in the city centre from as little as $2.50 an hour off-peak. Up-to-date parking information is available here.

  • Contacts for business groups

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    If you're seeking advice on your business, or want to keep up to date with the latest business tools and information, here's a few useful links. In some cases, paid membership is required. Tātaki Auckland Unlimited Phone: (09) 309 2677 Address:...

  • Latest Insights for the city centre

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    Each quarter, we delve into the latest data for Auckland's city centre. Find out about what’s happening with our spend, foot traffic and accommodation occupancy data, as well as new business news and leasing insights.  March 2025 ...

  • March 2025 Quarterly Results

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    Issue date: 15 May 2025

    Source: Marketview. Not for Reproduction. Out-of-towners flocked to country superstar Luke Combs and the Auckland debut of the SailGP one weekend in January. Valentine’s Day 2025 saw lovers boost overall spend compared to the previous year, and...

  • Auckland Council asleep at wheel with AT plans

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    Issue date: 22 May 2025

    Unacceptable challenges for business – city centre should be accessible for everyone Gutted at the news Smith & Caughey has announced it will be closing its doors at the end of July, Heart of the City expects Auckland Council to step up and...

  • Submission on the Time of Use Charging Amendment Bill 

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    Issue date: 29 Apr 2025

    Our submission to the Time of Use Charging (TOUC) Bill - which provides the legal basis for local authorities, such as Auckland Council, to implement time-of-use charging schemes - highlights the need to increase local representation through the...

  • Restaurant Month 2025: Celebrating 15 years of dishing up the unexpected

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    Issue date: 1 Jul 2025

    Enjoy a feast of city-only experiences, global flavours and unmissable dining in the heart of the city. This August marks a major milestone as the iconic Heart of the City Auckland Restaurant Month returns to the city for its 15th year -...

  • Pat Menzies celebrates 50 years in the city centre

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    Issue date: 17 Jul 2025

    2025 marks 50 years of Pat Menzies in the city centre! We sat down with Pat himself and  Retail Care Manager Andy (Pat's right-hand man for over 30 years). Together, they told the tale of Pat Menzies - how it came to be, their...

  • Heart of the City heralds opening of permanent police station in city centre

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    Issue date: 18 Jul 2025

    The opening of a permanent police station is a key milestone in the strong effort to boost safety in the city centre - our international gateway, which delivers 20% of Auckland’s and 10% of New Zealand’s GDP.  Heart of the City Chief Executive...

  • CCTV footage as a tool for a safer city centre

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    Issue date: 20 Jul 2022

    CCTV can be a useful tool in addressing crime and supporting a safer city centre. Below is detail about making footage available for investigations and providing information about private CCTV coverage of public spaces as part of a wider network....

  •  Stalemate on bed tax must be resolved with new approach to drive growth

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    Issue date: 13 Aug 2025

    Auckland’s city centre is at a crossroads and it’s time for central government to come together with local government and the private sector to chart a clear path forward. After a decade of disruptive public construction, the harshest Covid impacts...

  • Diners toast 15 years of Restaurant Month with strong sales

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    Issue date: 12 Aug 2025

    84% of tickets snapped up, already surpassing last year’s total. Diners have shown their appetite for unique dining experiences is as strong as ever, with Heart of the City Auckland Restaurant Month 2025 off to a great start. 84% of all available...

  • Submission on High Street Improvements Proposal

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    Issue date: 20 Aug 2025

    Sent to Auckland Council via email, 18 August 2025 Heart of the City represents the interests of businesses and property owners in Auckland's city centre. We advocate for a vibrant, accessible, safe, and welcoming city centre that is a great place to do...